SEO Internal Link: Top 5 Tips For Your Internal Link SEO Strategy ~ The Consultant SEO
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SEO Internal Link: Top 5 Tips For Your Internal Link SEO Strategy

SEO Internal Link

Internal linking is one of the strategies to improve the SEO of a website. The purpose of this method is to create internal links within your website. This will improve navigation among Internet users and will allow search engines to understand the structure of your site.

Internal linking is not that difficult, but it should be done in an excellent way so that the natural referral of the site can be improved. The internal link has many benefits that can bring your site a lot of financial gains, so we recommend that you do not compromise in this matter, and make the internal linking of your site a priority not less than any of the behaviors that you are keen to do in order to improve your site with engines. search.

You are now in the right place! Today in this article, we will dive into the topic of SEO internal link, and we will answer any questions in your mind. Why should you optimize your internal linking?  How is an internal link structure for SEO beneficial to users? What is the internal linkage structure? what is a good internal link SEO strategy? And how to add an internal link in WordPress?

All these questions we will answer, stay with us

SEO Internal Link

SEO Internal Link

What is internal linking?

By definition, an internal link corresponds to all links created between pages of the same site. For example, while you are currently reading this article on our site, links have been included in the same article to give you more information about SEO strategies for example (and here is an internal link!). Internal links allow Internet users and search engines to move from one page to another on the same site. An internal link is an SEO statistic to work on for your SEO strategy.

Creating internal links can seem trivial since well-designed websites usually have a menu and submenus that lead to different pages of the site. The links in these lists are also internal links.

However, it is possible that a newly created web page (or article) will not be automatically attached to a particular list. In this case, it will be difficult for a user who does not know the exact URL to find and return to this page. When creating a new page, it's important to make sure it can be found and accessed easily (unless you consider that it doesn't add any value to your website - but in this case, why was it created?).

For example, a website that offers hundreds of thousands of products like Amazon should have an excellent organization so that Internet users can easily find the products they are looking for. This is partly why so many categories and subcategories have been created.

As you understand, you should think about the intranet and good navigation between your pages since your website is created.

Internal link optimization: Why should you optimize your internal linking?

Internal links are a way to encourage internet users to stay longer on a website because their browsing is made easier thanks to different links placed on the same page. This ensures optimal navigation on your site. People will stay there longer and Google will consider your website more.

Thus these internal links will boost your SEO. They will also increase the authority of your pages by moving "link juice" from one page to another.

Page Authority (PA) is a ranking given by search engines. It is a rating that measures the reputation and severity of the page. MozBar allows you to measure the latter directly during Google searches.

If the page has a high authority, then the internal links on that same page can take advantage of its authority in order to get a better position on the search engines. For example, if you have a page with a PA of 50 and you provide 100 internal links across that page, then each of those links will be able to leverage the authority of the seed page, i.e. 50/100 = 0.5. So they will be able to benefit from its link juice.

In other words, internal linking can improve SEO for every page of a website. But you don't have many links on the same page because link juice is divided by the number of outbound links.

How is an internal link structure for SEO beneficial to users?


Users can browse your site through internal links, discover new pages, "consume" your content, and subscribe to your service offering.

Intranets must first serve the interests of the intended users. You bring them what they expect, and what they need (consciously or unconsciously). If an internal link allows search engine crawlers to select a large number of pages on your site (going from page to page until there are no more pages to select), it also helps users to keep browsing.

As you understand, the relevant internal link structure for SEO according to the context of the user's use means:

  1. Positive user experience.
  2. More page views.
  3. Low bounce rate.
  4. Longer session time.
  5. Spend more time per page.
  6. Commitment to the site's brand and its growing value.

The purpose of internal links is to direct the reader to the reading tunnel built upstream, thanks to the relevant page links and related link anchors.

So the point of internal links is to encourage the user to stay on your page. We can help him by viewing interactions: subscribe to our newsletter or download an e-book or technical document.

The advantage of creating an internal link structure for SEO is to give the site an easy-to-use domain (the converted user because the site, through its content, sales pages, and value proposition, allows and makes them want to interact: user-friendly site converts potential client into client and client into ambassador).

Internal Link Structure

Internal Link Structure

What is the internal linkage structure? And why this?

A network of internal links corresponds to having links on a web page that point to one or more pages of the same site.

Concretely from page A, the links refer to pages B, C, D, E, and F.

In fact, from page B, the links point to pages A, C, D, E, and F.

In order to be robust, the structure of your internal SEO links must also take into account the user journey, business, and editing goals as well as the different semantic universes present on your site (otherwise there is no possibility of creating a semantic cocoon).

So page A links to pages B, C, D, E, or F:

  • Because they participate in the user journey and general navigation on your site.
  • Because they achieve a commercial goal.
  • Because it complements the editorial content of Page A.
  • Because page A complements the semantic purposes of pages B C D H F.

Internal Link Structure

Internal Link SEO Strategy

Internal Link SEO Strategy

Internal link optimization is not just about including many links on a page. Furthermore, we don't recommend including too many links on the same webpage because anyway, search engine bots generally can't parse more than 250 links per page (you'll agree that this still leaves some margins).

That's why you should choose your links carefully by following these five tips.

1. Enter internal links normally

Any link included on a website should be added normally. The internal or external link should be an added value to your article and should allow Internet users to get more information about a particular topic. While the current article is about intranets, we will not include a link to a page that talks about eg weather or real estate (unless it is explicitly mentioned in the article and the weather has an added value in this content).

It may sound funny, but know that people will do anything to put links on their websites, even if the link doesn't make sense. However, we advise against including unnatural links, as your website may be penalized by Google.

2. Choose the relevant internal links for SEO

So the links should be natural, but also relevant to your content. Let's say your website has separate web pages for dance and cars. These two pages do not need to be linked, as they will not provide additional information to Internet users regarding dancing or cars.

However, if you have another web page dedicated to hip-hop, it may be appropriate to link the page dedicated to dance to the hip-hop page. So an internal link can be created between these two pages at the bottom of the form

3. Use all the content on your website

So the goal of internal linking is to link as many pages of the same site together as possible. For this, the entire content of the site must be used. However, in order to keep building internal links, it is also important to have a blog. Maintaining and updating a blog regularly is essential in SEO because Google loves websites that are constantly updated.

As you can see here, we regularly update our articles to include new links to recently published articles.

Not only blog articles can be linked to each other, but also service pages for example. Thus, having a blog is an opportunity to build internal links on an ongoing basis.

In order to properly optimize the intranet of all your pages, it will be necessary for the web editors working on your content to keep all the content of your website in mind.

4. Choose the right anchor text for your internal links

When inserting a link on a web page, it is necessary to pay attention to the choice of anchor text. The choice of anchor text is important to the user so that they easily understand what link they can click on. But the anchor is also what search engines look for to understand the topic of a link.

Search engines are increasingly understanding the semantics of content and links. The bots will be able to analyze the link text as well as the text around the link. Thus, even if the link text is not perfectly optimized for a keyword, Google will understand what the link is about thanks to the context (the text around the link). Thus, it is advisable to be precise and diversify the anchor texts on the same page. In fact, if many internal links are made to the same page and the body texts are the same, the content can be considered excessive and penalized by Google. On the contrary, if the anchor texts differ, the page in question has a better chance of positioning itself in search engines.

5. Enter internal links in "DOFOLLOW" or "NOFOLLOW"

As explained at the beginning of the article, one of the main advantages of internal linking is that the juice from each link helps increase page authority. In order to convey link juice, it is important that the link is "follow". This technique shows search engines that you want to follow this link and juice can be used in this way.

Conversely, putting a link in "nofollow" tells search engines that you don't want the link to have any effect. This can be interesting when adding an external link to prevent search engines from thinking that you are selling links on your website. But in order to improve your internal link, it is necessary that each link be a "follow".

How To Add An Internal Link In WordPress

How To Add An Internal Link In WordPress

To insert an internal link, follow these steps:

  1. Type your link text and highlight it
  2. Click on the "Link" icon.
  3. Paste your link web address
  4. Link to content on your site
  5. Give a title to your link
  6. Select target link
  7. Click Add Link


Thanks to the internal link, search engine bots can go from page to page, thus selecting up to 100% of your site pages (if they can't, it's either because the link to a said page doesn't exist or is not accessible, or because it's too deep Onsite).

This page discovery step (called page crawl) is necessary before considering potential indexing and potential position gains in the target query.