What Is Search Optimization Engine ? This Is The Simplest Answer

Many people have websites on the Internet, but they do not know where to get visits from in order to generate income from their websites, the solution must be there! And it's free too. It's SEO

SEO, meaning search engine optimization, is optimizing a site so that it is referred to in the best possible way. For a site to be indexed well, Google needs to know how to read it in detail. The process is originally easy, but it requires you to be patient, and also requires a lot of effort in order to give its fruits.

In this article, we will reveal some of the basic elements of good SEO, and answer some necessary questions in this regard. What Is search optimization engine? what is the benefit of SEO? how to work search engine optimization? what is SEO basics? And how to optimize SEO for website?

We will answer all these questions today, so let's delve deeper into this article

What Is Search Optimization Engine

You now have the most beautiful site in the world, but the traffic on it is disappointing! Logically you want to tackle this problem! For this, SEO (Search Engine Optimization) or Natural References whose primary goal is to bring qualified and free traffic to a site from search engines can help you! The most important in the world are Google, Bing, and Yahoo. Google comes out on top in many countries. China's Baidu and Russia's Yandex are notable outliers. In France, Google accounts for more than 90% of the market share and is the undisputed leader in this sector.

SEO is an acronym for Search Engine Optimization and can be defined as the art of placing a website, web page, or app in the first natural results of search engines. SEO is referred to as natural references.

Search Engine Optimization (SEO) mainly consists of “sticking” to the “requirements” and ways to run Google, which focus from 75% to more than 90% of search queries by country. The position in SERPs is obtained from the degree of relevance assigned to the page by the search engine's algorithm in a given query. It is not the result of a payment made to the search engine, unlike what happens with the use of commercial links. Besides trade links (SEA), search engine optimization (SEO) are the two main components of search engine marketing (SEM = SEO + SEA).

For targeted requests, the position obtained should be mainly on the first page, because during the majority of requests, it is the only page that is referenced. The Grail of the Referrer or SEO Expert has been the number one spot for a long time, but now, it can be all about getting the zero position. This trend must also be reinforced with the emergence of voice requests that will not be a matter of being seen but heard.

What Is The Benefit Of SEO

SEO will allow you to place your website pages on multiple keywords according to your activity, products, or services. This positioning will ensure qualified traffic. Unlike SEA and social networks, SEO has an advantage that lasts over time, as it is a source of long-term visibility provided that sites are not lost among the search results.

SEO is not a separate discipline. Although SEO is a profitable and sustainable investment, it is not a good idea in digital marketing to bet everything on one traffic source. SEA, social networks can also be levers of action as well as SEO. Playing the card of other digital marketing tools can also help improve the SEO of your website. For example, take press relations or guest articles, these are all sites that will point to your site and thus will form many new backlinks. If you have the means, launching a TV or radio campaign will bring you a peak in traffic on your site, and Google will feel this “emulsion” of your website, ensuring a better positioning in the future. Your SEO sponsorship can have a positive impact on your SEA. The two levers are complementary. When determining your position in Ad Rank on Google Ads, your bids will be based on Quality Score specifically obtained through analysis of your landing page, and possibly your website. A page optimized for SEO, for UX as a landing page will necessarily be a tag that Google will look at favorably on.

How To Work Search Engine Optimization

The Google algorithm takes into consideration hundreds of parameters. The nature and importance of these criteria vary over time according to changes in the algorithm and Google filters. They also differ according to the context and nature of the search (local query, image query, news query, etc.). SEO is now divided into Local SEO, Video SEO, Image SEO, News SEO, etc. We also talk about Blackhat SEO, when the practices implemented are questionable and/or contrary to Google's recommendations.

Search Engine Optimization (SEO) will work on organic traffic to the site, i.e. traffic coming from natural and unsupported results of search engines. Thus, we are against SEO (Search Engine Optimization) and SEA (Search Engine Advertising). At SEA, to position themselves on certain keywords, companies will have to pay in the form of auctions. Let's go back to this complex art of natural references! Google, for example, uses 200 criteria to rank websites in results pages or SERPs. Understanding how search engines work, knowing 200 criteria, and researching the latest updates or filters that can affect a website's positioning is real work. This role is undertaken by an SEO consultant or web reviewer. Any SEO consultant should know the basics of natural references, i.e. the three pillars of SEO!

What is SEO basics ? The three pillars of SEO

Natural references are based on three pillars:

1. Technology
2. semantics
3. popularity

The basics for sure but it will be necessary to work until the site is well optimized.

1. Technology

Technology is the way a site is designed, starting with the source code that should be clean, but also page load time, mobile site compatibility, content structure and hierarchy, Hn tags, title, and meta descriptions.

2. Semantics

Semantics is the content of the site, is it relevant, unique, of sufficient quality and quantity to answer an Internet user's question or questions, and appears prominently in search engine results.

3. Popularity

Popularity and thus networking is the third pillar of SEO. Google will give your website a trust score specifically earned according to the links it receives. You will need links on the same topic as yours and good points of trust. A few quality links spread each month over time is the most natural networking strategy, and therefore the most effective for gaining popularity in the eyes of Google. Avoid getting too many links in an uncensored way, Google may penalize you!

In natural references, the top three in natural results are what count! They carry the majority of traffic. 90% of the traffic is generated on the first page and more than 60% in the first three results. Thus, the goal of any SEO consultant is to allow their site or websites to actually appear on the first page of Google and then on the top 3. And to illustrate the importance of traffic on the first page of Google results, the well-known proverb of all web SEOs, " The best place to hide a dead body is on page 2 of Google." Which says a lot about what traffic positioning can bring to a website.

Who are Search Engine Optimization Professionals?

SEO is a complex field and requires a variety of skills! The professionals who will step in with the natural referral are from different disciplines on paper but are very complementary in the end like the SEO consultant who will be in charge of the audit part and the SEO strategy, the SEO web editor in charge of the content and the developer who will step in with the technical improvements of the site. Your SEO consultant or web reviewer seeks to know a maximum of 200 Google criteria! It will be easy for him to identify site problems and suggest corrections he deems necessary. The latter will need the services of web editors to provide the website with content because, as the saying goes, content is the return on investment in the eyes of Google. Lots of essential skills to improve your natural references but not necessarily easy to get internally. An SEO agency has the advantage of combining all of these profiles into their teams.

Optimization Of Search Engines

Ideally, a search engine optimization (SEO) process should be done before launching a website. For sites that already exist, it generally follows an SEO audit.

Mastering SEO requires technical and marketing skills and constant monitoring activity to handle the ever-evolving algorithms. Obviously, it includes many technical aspects, but the role of SEO strategy and “good ideas” should not be underestimated. Within the major commercial sites, the SEO teams work closely with the IT department. Experts or specialized agencies may also consider improving natural references.

Even if SEO remains often a mainstay of the “digital marketing mix,” it is worth noting that it has undergone undeniable erosion as a traffic source because the place given to natural results tends to decline in the face of commercial links.

How to optimize SEO for website

1. Be Descriptive
2. Be comprehensive
3. Stay informed
4. Update your site as regularly as possible
5. Use of text
6. Getting attention from other sites

1. Be Descriptive: Use specific, descriptive titles for your pages. We recommend placing the various topics, products, or services offered on separate pages, with only one topic (or group of closely related items) on each page.

2. Be comprehensive: List everything you have to offer. Although Google bots are smart, they are not priestesses.

3. Stay informed: Update your content with new seasons, trends, and offers. For example, if you are an ice-cream seller who also sells hot chocolate, be sure to highlight your ice cream in the summer and hot chocolate (coffee or sandwiches) in the winter, when netizens are not looking for the same type of product. Likewise, if there's a new trend featuring kiwi sorbet and you're serving that flavor, point it out on your site.

4. Update your site as regularly as possible: If you haven't updated your site since 1925, it's time to remove any mention of Gaston Doumergue from your news blog.

5. Use of text: Do not include page content and titles in images, videos, animations, or other non-text formats that Google cannot interpret. If you are using an image for your site name, include that name in the page body as well.

6. Getting attention from other sites: Get your site mentioned on other major sites, such as a local news site or other relevant resources.

4 steps to SEO a website

1. Define your goal
2. Research and prioritize strategic keywords
3. Define your SEO goals
4. Develop your SEO strategy

1. Define your goal

Defining your goal is an important step in categorizing the different types of customers you want to reach, and understanding their needs and expectations. Once you define your goals, you can easily prioritize strategic keywords and create relevant content to attract them to your website and convert them into customers. For example, for a cycling e-commerce site, one of my goals is to:

• 30-40 years
• Athlete
• high frame

So I know my goal will be to use Google to buy bike parts, but also to find information about hiking, bike racing, or even bike repairs.

Depending on the challenges of my goal, I will be able to create relevant content.

2. Research and prioritize strategic keywords

Strategic keyword research allows you to:

• Find out the maximum SEO traffic potential in your industry
• Define your goals in terms of gaining SEO traffic
• Track your performance on all strategic keywords in your sector

To perform this keyword search:

• List the keywords directly related to your semantic universe and prioritize them using tools like Semrush, Ahrefs, or Yoda Insight
• Study the keywords your direct competitors are positioning themselves on to identify additional keywords related to your industry
• Organize your keywords into thematic groups to match them with your different product or service lines
• Set up tracking your website positioning on these keywords in order to evaluate your performance

Prioritizing keywords to improve Define an SEO action plan that will allow your website to gain visibility into these strategic keywords

Thanks to this keyword search, list all the keywords that are necessary to be visible by Google to develop your business.

3. Define your SEO goals

Determining SEO goals is essential for calculating the return on investment of an SEO action plan and evaluating the effectiveness of actions taken. SEO goals are often associated with:

• Increase search engine traffic (SEO)
• Gains from SEO leads
• Gain positions on strategic keywords in Google
• Reduce customer acquisition cost (SEO is known to be more profitable than SEA)
• gain fame

We recommend that you formulate the goal using SMART criteria to make it effective: specific, measurable, acceptable, and realistic. Example of an SEO objective:

• We want to go from 50K monthly SEO visits to 100K in 12 months

4. Develop your SEO strategy

To achieve your goals, it is necessary to conduct an SEO audit of each set of criteria to answer these key questions:

Popularity:

• How many referral domains (links from referral sites) should I get?
• What types of links should we get and how?

Contents:

• What content should we improve?
• What new content should we create?
• What are the essential semantic improvements for each content?
• What user signals fail? How do you improve it?

Technical SEO:

• What are the technical defects of the site? How do you fit them?

To ensure a high-quality SEO strategy, it is essential to check with an SEO expert to:

• Performing audits and analysis
• Define a business plan that aligns with your SEO goals
• Define and allocate the resources needed to carry out the actions