SEO the basics: This Is All What You Should Know To Start SEO ~ The Consultant SEO
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SEO the basics: This Is All What You Should Know To Start SEO


SEO the basics

It is often said, and rightly so! Search engine optimization (SEO) is an art. So just as you learn the basics of drawing or painting, let's walk you through the SEO basics. You'll see, it's not that complicated after all. You often hear about SEO, but don't know how this digital marketing lever works? This system becomes more complex every day with the enrichment of experience and search functions. Professionals must understand and learn how to improve their website to see it gain in visibility and traffic.

Natural references on Google, called SEO or Search Engine Optimization, make it possible to optimize website pages to improve their ranking. Did you know that 53.3% of all web traffic comes from organic search on search engines? Therefore Search Engine Optimization (SEO), also called natural references, is of particular importance nowadays to drive traffic to your website.

Let's explain the SEO basics to help you improve your SEO on Google, the most popular search engine. Our goal: to give you the keys to make your site appear on the first page of Google!



Google Basics: How Does The Search Engine Work?


SEO the basics

Google's search engine uses algorithms to select the content it offers to Internet users according to its 4-step mode of operation:

  1. Crawling: Bots scan the Internet to visit pages and websites for new content and updates.
  2. Indexing: When you scan a site, the indexing bots retrieve its content from a database. They will store various information like URL, metadata, hierarchy, etc.
  3. Ranking: After the content is indexed, the bots will place it on the results pages according to various criteria (content quality, incoming and outgoing links, site popularity, etc.).
  4. Search: Finally, Google presents a ranking of the best search results for every query made by Internet users.

It is important to understand how a search engine works to improve its SEO.

How Does Google's Algorithm Work?


SEO the basics

To calculate page rank, Google relies on the three pillars of SEO:

Website engineering and design.
Content quality.
site popularity.

When Google crawls a site, it will therefore take care of the technical parameters, namely: markup, quality of source codes, tree structure, sitemap, mobile working environment, or loading speed.

Then SEO depends on the quality of the content posted on the site. This should be perfectly structured and structured, it should include keywords and coincidences related to the goal, the posting of new content should be regular and integrated with different formats.

Finally, Google relies on a website's popularity to determine its ranking in search results. The more a website is shared or quoted by another website, the more it has a good reputation. One of the main indicators of this popularity is the backlink or backlink.

5 Myths To Forget About SEO


SEO the basics

There are many myths about natural references and the essential factors of a successful SEO strategy.

To be a good reference, you must be on social networks

Contrary to popular belief, social networks do not have any direct impact on the SEO of a website. They will affect site traffic to some extent, but they do nothing in terms of SEO.

It is necessary to integrate the maximum number of keywords on the site

The days of keyword stuffing are over. Today, it is pointless even to want to incorporate keywords or expressions into your content at any cost. Google prefers high-quality articles with real added value.

Google Adwords will improve my SEO


Adwords has no effect on your site's natural referral, keep that in mind! SEO and SEA are two methods that offer different and sometimes complementary approaches. But none of them can replace the other

Instant SEO

Natural references are a long-running story. Many website editors believe that SEO can improve website performance in a matter of weeks. In fact, it takes several months, sometimes years, before you reap the benefits of a good SEO strategy.

The more traffic I have, the more I will locate

The final SEO myth: Google doesn't take traffic into account when calculating page position. So it is not because of more traffic that your SEO will improve.

SEO Glossary


SEO the basics

These are some of the main definitions of search engine optimization (SEO) terms.

  • Title tag: the HTML tag corresponding to the title of the web page;
  • Black Hat Seo: a set of techniques aimed at exploiting algorithm flaws;
  • Semantic cocoon: the organization of a website into tree structures linked together by the same semantic base;
  • Duplicate content: Duplicate content posted at another URL;
  • Meta Robots: a tag placed in the header of a web page's code to give directions to search engines;
  • Networking: a technique intended to improve the popularity of the site through external links;
  • Position 0: a position between paid and natural results that highlights the best result for a given query;
  • SEO: search engine optimization or natural references;
  • SEA: search engine for advertising or paid references;
  • SERP: search engine results page.


Why Is Natural Referral On Google The Best?


SEO the basics

Natural referencing or search engine optimization (SEO) includes all the techniques aimed at improving the performance and ranking of a website among the first results of search engines. This method, sometimes called free references, has many advantages for brands and companies:

  • While searching on the Internet, 70% of clicks are made on organic results;
  • It is very profitable marketing leverage but it requires time and investment:
  • SEO helps generate qualified traffic that boosts conversion;
  • Search Engine Optimization (SEO) increases the visibility of your business;
  • SEO guarantees long-term traffic;
  • Search engine optimization can be easily measured.

What Black Hat SEO Techniques Should You Avoid?


SEO the basics

Black Hat SEO brings together a set of techniques that Google considers "illegal" but that some SEOs use. This strategy is generally aimed at over-optimizing the page to put it on quickly.

Here are several Black Hat techniques that you should absolutely avoid:

  • Keyword stuffing consists of excessive optimization of the content of the page with keywords that are not always relevant;
  • Placing hidden content that only bots can read;
  • Content rotation, which consists in generating collective alternate content of the same sentence;
  • link farms that help to artificially increase the popularity of the site through networking;
  • Skimming, which consists in using extracts from content posted on other websites.

SEO references cannot be made without a good understanding of Google's expectations. That is why it is important to constantly monitor search engine news or rely on an SEO agency.

Comments

  1. This is a great post with great information. Every business needs to know about the latest changes in SEO if they want their business to grow on Google. We hope you will continue to post this good information frequently.

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  2. This is a great post with great information. Every business needs to know about the latest changes in SEO if they want their business to grow on Google. We hope you will continue to post this good information frequently.

    Web Design Companies in Bangalore
    Website Development in Bangalore
    Website Design in Bangalore
    Web Development in Bangalore
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    ReplyDelete

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