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How To SEO Keyword Research ? Top 8 Tips In 2022


How To SEO Keyword Research

Keyword research is a critical step in your SEO strategy, as it facilitates the selection of a reliable semantic core of website page content. These keywords will link what Internet users are searching for and what your site offers them.


Whatever your field of activity, you will need the right keywords that will propel your website to the first page of Google search results. Did you know that in 95% of cases Internet users only look at the first page of their query results, and that is with a preference for the first three results provided? So it is in your best interest to find keywords that represent your image and activity well, that summarize what your target potential customers are searching for on your site, and are relevant enough to stand out from the competition.


These keywords will then be used to guide the writing of high-quality content posted on your website pages. Some tips to help you with this search for the perfect keywords to capture the preferences of Google and Internet users.


In short, these are 8 tips that will help you with keyword research:


  1. Understand how Google works to find the right keywords
  2. Define your keywords internally
  3. Look for 'high potential' keywords
  4. Do a competitive study to get inspiration from their keywords
  5. Search for keywords through search engine services and features
  6. Use free tools from Google
  7. Get inspired by the results of your audience measurement services
  8. Use an expert keyword generator and SEO platforms


Now, let's go into the topic in detail


The First Tip: Understand How Google Works To Find The Right Keywords


How To SEO Keyword Research

Before focusing on keyword research, it is necessary to review the way search engines work, including Google, the market leader. To do this, you will put yourself in the shoes of an Internet user who will type the words into the search bar to get the results. These are terms that are considered keywords by Google bots that will list the websites you use.


In order for your keywords to be reliable, you must ensure that they are easy to use and that Internet users can use them to redirect them to your site. But above all else, the keywords will correspond to the topics being addressed on your site, the products you offer for sale, and the services you offer.


The Second Tip: Define Your Keywords Internally


How To SEO Keyword Research

The choice of keywords mainly depends on the products or services you offer and your goals. So, for example, if you sell baby products, you have to put yourself in the shoes of the parents who will do the research on the Internet. This will be an opportunity to do in-depth research using synonyms, a lexical field that is about children and childcare products or articles they need. This first development is essential, as it will help you correct the structure of your website and define the hierarchy of keywords that you would be interested in testing for their potential.


Keywords will evolve according to the expectations and buying habits of potential customers. To find the perfect expressions, you can also use various themes that revolve around the products or services you offer, and then segment your keywords. It will also be an opportunity to be inspired by your employees who are in direct contact with your prospects and clients, and who know very well what is expected of your company or website.


The Third Tip: Look For 'High Potential' Keywords


How To SEO Keyword Research

To earn Google's endorsement, a website must publish content of the highest quality, primarily containing "high potential" keywords. These are the keywords that will drive quality traffic to the company's blog to attract new potential customers, or create purchases on e-commerce sites.


To find the right keywords, you must base yourself on the search intentions of Internet users who are increasingly using long-tail keywords, including a 3-word string or even an entire sentence.


To select high-potential keywords, use Google's Keyword Planner, for example, take inspiration from suggested keywords, making sure your choice of keywords always defines the word sequence.


What if you add a location to your keywords by referring, for example, to the location of your physical offices or stores? All you have to do is enter them in a completely natural way into your content so that search engines can detect them as soon as the user has formulated the query in the search bar.


Tip N4: Do A Competitive Study To Get Inspiration From Their Keywords


How To SEO Keyword Research

Since you are not the only one who wants to make a name for yourself in your field, you should definitely do a competitive study. This step in your web marketing strategy will help you notice what your direct or indirect competitors are doing to position themselves well.


Therefore, feel free to view the source code of their pages to get an overview of the keywords used in the title, meta description, and title tags (H1, H2, H3 tags). The most important words will also be bolded with the "strong" sign, which is useful for better recognition.


Also, see "Tap" by discovering keywords and expressions that match you and which you will be able to use to write relevant articles with high added value that you will then publish on your site.


Another possible approach is to participate in forums on topics that interest you to get a clear idea of ​​the issues addressed and the solutions that internet users expect to derive keywords.


Tip N5: Search For Keywords Through Search Engine Services And Features


How To SEO Keyword Research

To help Internet users formulate their queries, search engines and web services such as Amazon or YouTube have set up an autocomplete system. These are the "suggested queries" that appear below the search bar when you type your keywords. This tool is useful for finding long-tail keywords.


There is also Related Searches, a feature available on the majority of search engines that you can use to inspire you. Also, note that Google offers various tools to guide you in crafting your keywords. Such is the case with Google Trends, which lists search trends, with results arranged chronologically and localized.


Tip N6: Use Free Tools From Google


How To SEO Keyword Research

Do you want to do in-depth research on your keywords? Google provides many tools that you can use for free. Such is the case with Google Adwords, the tool that allows you to take inspiration from your keyword to find new keywords thanks to its suggestions. To activate it, simply go to the Tools tab and click on Keyword Planner before validating for data regarding the volume of traffic for keywords.


Tip N7: Get Inspired By The Results Of Your Audience Measurement Services


How To SEO Keyword Research

In the interest of knowing the behavior of Internet users, search engines have created analytical tools on the Internet. These include, for example, Google Search Console, Piwik, and Bing Webmaster for the best known. These services will measure audiences on your site and traffic generated by keywords. Among the available data, you have, among other things, the number of views on your site, the number of clicks generated, and the position of the keyword.


Tip N8 And The Last: Use An Expert Keyword Generator And SEO Platforms


How To SEO Keyword Research

For you to find the right keywords, the Internet is full of interesting programs. Starting with Yooda Insight which suggests keywords with their lexical fields. If the free version of the program already tells you the rate of results on your keywords, their position, and competition, then a subscription will give you access to more advanced results.


There is also SEMrush, the reference tool for working in the semantic field of the keyword, indicating which of them will allow you to improve your natural reference because they got such a number of clicks, they are a trend or they have generated a large volume. Among the features of SEMrush, you also have SEO auditing, keyword tracking, SEA campaign tracking, etc.


For long keywords, Ubersuggest is free and you can choose the country you're interested in or the type of media you want to use, whether it's news, photos, or websites.


There is also a Keyword Tool Dominator which informs you of long keywords and terms that you will be able to associate them with, according to results obtained on Google, YouTube, or Amazon.


Whether you prefer intuition, services provided by search engines, or tools specialized in optimization and SEO, keep in mind that the positioning of your website in Google search results will primarily depend on the importance of your keywords. So, feel free to take the time to do the research and improve your natural reference strategy.

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