Top 5 On-Page SEO Factors You Should Work On In Your Project ~ The Consultant SEO
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Top 5 On-Page SEO Factors You Should Work On In Your Project

On-Page SEO Factors

When it comes to SEO optimization that Google considers ranking factors, you will hear answers ranging from 3 key factors to hundreds or even thousands of criteria. In fact, everything you do on-page SEO isn't just about ranking.

The difference between SEO and ranking factors may seem a matter of semantics. It is important to remember that SEO is not only about getting to the top of Google, natural references also include improving the user experience.

In this article, you'll find the 5 most important on-page SEO factors, along with tips on how to use them, some of which will help you improve your ranking, that's for sure. Others improve the experience of your visitors, drive leads conversions, and/or strengthen your reputation on the web...

1. The Content

On-Page SEO Factors

Content is clearly king, but just having content isn't enough to help your site rank for the keywords it's targeting.

Content related to the purpose of search for Internet users

Understanding users' search intent is the future of search engine development, Google's algorithms work tirelessly to better understand the structure and semantics of searches performed by Internet users. In fact, the relevance of the content to the intent of the user can be considered one of the most important ranking factors. In fact, if your content is irrelevant to a search, its value will be reduced.

3 tips for improvement

  1. Understand the purpose of your keywords (informational, purchase, navigation),
  2. Monitor search results for these keywords and see what kind of content is ranking,
  3. Analyze the semantic cocoon of this keyword and optimize the content based on these search terms. 3 Optimization Tips

Long content

Long or in-depth content addresses as many users' interests as possible, while providing fresh perspectives on a topic. With long-form content, such as a blog post, you can easily demonstrate your knowledge and experience in your field. Even search engines seem to prefer the long content of many media inquiries from Internet users. A study conducted by SEMrush revealed that content length is a major factor in driving organic traffic. So creating long content is useful for natural reference. On the other hand, there is no perfect length, some topics only need 500 words and others more than 3000 words. Simply analyze the search results to determine the average length of the referring pages. Becoming an expert in your topic is not only beneficial for SEO but also helps you become a thought leader in your field and create additional opportunities.

3 tips for improvement

  1. Find the best ranking pages for a particular keyword and analyze its content,
  2. add linguistically relevant keywords to flesh out the content with additional subtopics,
  3. Answer any questions users may have about this topic.

Content Structure

SEO tags (title, meta description, and Hn) still play an important role in content creation, despite the advent of semantic analysis. Optimizing your page title and header tags helps:

  • Report the intent and structure of your web page's content.
  • Organize your content to make it easier for users and search engines to read.
  • Make your website pages easier to scan.

2 tips for improvement

  1. Enter target keywords in the title tag, URL permalink, and H1 tag for pages,
  2. Using similar terms, create header sections (H2, H3, H4).

2. User Interaction

On-Page SEO Factors

First, we design websites for both users and search engines. When designing for users, it is always a good idea to look at your website and its contents from a new perspective. Basically, how attractive is your content and does it get bored on your site?

User interaction (or user signals) has long been suspected of being a Google ranking factor, albeit indirectly. Anyway, user signals can be a good indicator of on-page SEO, but also of your digital marketing strategy.

Number of pages per session

Page count refers to the number of pages a user viewed before leaving your site. Google Analytics includes this data, as well as average session length (the amount of time a person stays on your site). This metric tells you how engaging and engaging your site is, from a navigation perspective. Analyzing this metric, along with your behavioral feed, can shed some light on flaws affecting your sales funnel or hindering conversions. It can also show you how engaging and engaging your blog or news articles are. In general, if a reader sees multiple articles in one session on your site, it means that you are doing something right to achieve their intents.

3 tips for improvement

  1. Analyze pages with high bounce rates. Then find how to encourage longer sessions or more pages per session,
  2. Insert calls to action on pages to encourage conversions,
  3. Provide additional navigation options within the content, such as placing links in the body of the text or submitting documents for reading.

Bounce rate

Bounce rate is another confusing metric that is not a ranking factor but can be positive or negative, depending on how you look at it. In the end, bounce rate indicates how satisfied users are with your landing page or website. A high bounce rate can indicate that your pages are not attractive and do not meet user expectations, especially for e-commerce pages. User bounces can also indicate that they are satisfied and got the response they were looking for.

4 tips for improvement

  1. Tell a narrative or begin with a strong hook.
  2. Remove interstitial ads and intrusive popups
  3. improve page load time,
  4. Make sure your landing page text is relevant to your search queries.

Click-through rate (CTR)

The SEO of your site is the first interaction a user has with your site, and your click-through rate (CTR) is an indicator of the success of that interaction. A low CTR may indicate that your post is not relevant to the user's search. It may also indicate that the meta description or page title tag is not persuasive enough.

3 tips for improvement

  1. Enter exact keywords in the title and meta description tags so that they appear in bold.
  2. Add the benefit of clicking this page in your meta description,
  3. Make sure your tags are the correct length so they don't get cut off.

3. Technical Structure

On-Page SEO Factors

Next, examine how the technical structure of the site affects user interaction and keyword rankings. Technical SEO can be considered the foundation of SEO on which everything else is built, without a strong technical foundation, your 'home' will fall apart.


For indexing, your website must be accessible to search engines. Crawlers can only access the links provided in the sitemap that are available on your home page, which is why it is important to practice internal linking, as we will see later. For now, we only care about making sure our website can be crawled and optimizing your crawling budget. Your crawl budget limits the number of search engines index pages during an indexing session. It is determined by your indexing rate and your indexing request. Crawl rate measures the number of requests per second that a search engine makes on your site. For an indexing order, it determines how often search engines crawl your site (based on its popularity). Although most webmasters do not worry about the crawl budget, it is a concern for larger sites. Crawl budgets allow webmasters to prioritize which pages to crawl and index first, in case of crawlers manage to crawl completely.

3 tips for improvement

  1. Create a sitemap with CMS or Screaming Frog and submit it manually via Google Search Console,
  2. Block any pages you don't want to be crawled or indexed by putting them in a disallowed file in your robots.txt file,
  3. Clean redirect strings and set parameters for dynamic URLs. Also, discover our tips for optimizing website URLs.


Having a secure website with HTTPS is very valuable in ensuring secure transactions on your site, and is part of Google's UX ranking factors. The first technical error we find on websites is linking to mixed content or HTTP pages. This can happen during an SSL migration and has several causes. While pages should theoretically redirect to their HTTPS equivalent, it's still not useful to have mixed-content links. Most importantly, these links are not always redirected.

3 tips for improvement

  1. Contact your host about any persistent issues with your SSL certificate and implementation.
  2. Crawl your website with Screaming Frog to identify mixed content errors.
  3. Rewrite the .htaccess file to redirect all site traffic to a specific domain using an HTTPS URL.

Clean on-page SEO URLs

You don't want information that leads to broken or redirected pages, either. This can affect not only site speed but also indexing and crawling budgets. Status code issues can appear naturally over time or as a result of site migration. Usually, you want clean URL structures with 200 status codes.

4 tips for improvement

  1. Crawl your website with Screaming Frog to discover 4xx and 5xx status codes.
  2. Use 301 redirects to transport users to a more relevant page when a page is broken.
  3. Set up custom 404 pages with available URLs to redirect traffic to relevant pages.
  4. Contact your web hosting provider for any 5xx errors affecting URLs.

4. Internal Linkage

On-Page SEO Factors

Internal correlation is important in several ways to a natural signal:

  • crawling possibility,
  • UX and AI,
  • Contents,
  • Netlinking.

If on-page SEO is the foundation of a website, then internal linking is the entrance that allows you to jump from room to room. But as websites age and businesses evolve, it can be difficult to maintain the consistency of your site and a strong internal linking structure.

Internal links

Internal linking is one of the best on-page SEO techniques since the dawn of the internet, it basically links to orphaned pages on your site from a higher category page. Thus, you transfer authority from one page to another and ensure that that page is indexed. Creating a silo structure organized around similar topics allows the bottom pages of your site to take advantage of the authority of the top pages. It also allows users to perform additional actions on your site, such as reading more about a specific topic or going to another section of your site.

2 tips for improvement

  1. Crawl to identify orphaned pages that have not been indexed.
  2. Use links strategically in content to convey authority and provide additional reading content (minimum 2 per post).


Organized hierarchy

All websites consist of a hierarchy of topics designed to inform users and search engines of the purpose of each section of the site. Get inspired by #audreytips to understand how to design navigation to create a topic tree around digital marketing. Typically, your hierarchy should be designed using a top-down approach, allowing search engines to crawl and index certain pages into categories or groups.

3 tips for improvement

  1. Perform user research to see what customers are looking for.
  2. Use keywords to optimize category pages and linguistically relevant keywords for subcategory pages.
  3. Add breadcrumbs or links in the footers so that users can return to a specific page.

5. Mobile Optimization

On-Page SEO Factors

Mobile optimization

In the age of mobile-first indexing, it is critical that your website is mobile-friendly. The first mobile index became Google's primary ranking index, meaning it was updated before the desktop index. See Google's guidelines for best practices to improve mobile indexing for a website. When designing a site for a mobile user, keep device dimensions in mind, as well as specific browsing on a mobile device. For example, long scrolling is better than links that force users to load another page and hamper their browsing experience. But overall, the two most important factors for mobile are mobile-friendly design and fast page speed.

3 tips for improvement

  1. Implement responsive web design,
  2. Encode pages with AMP code using your CMS,
  3. Improve page speed by reducing the resources on the site.