Page SEO involves taking actions on website pages to improve traffic and search engine rankings. On the other hand, off-page SEO will be responsible for optimizing off-site elements for the same purpose. Our goal is to help you improve on-page SEO to rank higher in search results!
Sometimes on-page SEO can seem a little complicated due to the many actions that can be taken and considering that best practices can change over time due to Google algorithm updates. That's why we decided to create a comprehensive and up-to-date checklist of SEO techniques that can be implemented, get started on improving on-page SEO!
This is the 10 ultimate on-page SEO optimization checklist
- Make your site crawlable
- Guide search engines with a full Robots.txt file
- Make your page load fast
- Provide high-quality content
- The perfect internal bonding structure
- Don't forget the alt text for your photos
- Stand Out in SERPs Using Coding Scheme
- Do a better job than your competitors
- Make your content shareable
- Always track your SEO performance
Now let's go into the details
Read more for SEO On-Page: This Is 8 Tips For Keyword Research Gonna Help You In Your Strategy For SEO On Page
Make Your Site Crawlable
Although it may seem obvious, sometimes, by mistake, we do not allow search engines to crawl our site easily. Broken links, non-existent, server errors can be a stumbling block to GoogleBot.
- Always make sure you don't see any crawl errors.
- Verify that the existing redirects were intentionally created.
- You do not have orphan pages.
- Strategically assign headlines to pages with duplicate or very similar content.
All of this will also help you improve your crawl budget.
Guide Search Engines With A Full Robots.txt File
You have the power to make search engines see and crawl your website exactly the way you want them to.
Check your Robots.txt. Are you assigning the correct rule to your pages? (do not index, allow, deny)
Do you have any pages blocked by Robots txt? If so, make sure it's intentional and that you're giving the bots the correct directories.
Make Your Page Load Fast
Believe it or not, getting your site to appear in search engines is sometimes a race. The faster you are, the better.
- Use Google Analytics to check the speed of your site. Average load time, server connection time, server response time, Dom content load time, and DOM interaction time.
- Track your speed to ensure you don't lose it, then detect and fix any slowdowns as soon as possible.
- Check your site on PageSpeed Insights. This tool will give you suggestions to improve your web page speed.
Provide High-Quality Content
Making sure your website is overflowing with quality content is something you need to do to rank high and stay high in search results. Delivering value to your target audience is key, but it's also important to let search engines know that your content is of high quality. Ensure that your content attracts both users and search engines.
- Strategically define your keywords and include them in titles, meta descriptions, and H1s.
- Don't break down the keywords.
- There should be no weak, empty, short, or repetitive content/meta descriptions/header tags.
- Anchor texts must match your content.
The Perfect Internal Bonding Structure
By internal linking, you give more validity (link juice) to certain pages on your site. This way search engines learn which pages are most relevant to your site and how your content relates. Make sure Google understands the value of your pages just as much as you do.
The link structure looks like a pyramid. The vast majority of your content is near the home page. Google recommends placing most pages on your site at the first three levels (three clicks away from the site).
The most relevant pages are the links from the home page. (More link juice to them).
Does your site contain cookies? This will ensure that all the pages on your site are linked together, as well as facilitate the user experience.
Create different categories. This allows users and GoogleBot to better understand the structure and content of your site.
Don't Forget The Alt Text For Your Photos
Today, when you do a Google search, it shows as many image results as text results. Optimizing your images for search engines is another way to improve organic traffic, providing alt text for images helps search engines understand what an image is made of, and helps Google understand your site's content more easily.
Set ALT theme for your photos with a specific and detailed description.
Include keywords in the ALT attribute.
Link your alt text to your site's content.
Stand Out In SERPs Using Coding Scheme
A schema is a code that you can implement on your website, to highlight the best page properties on SERPs. This code will help you to increase your click-through rate.
Add chart tags to your website.
Use the Structured Data Test tool to see what the page will look like after adding the markup.
Do A Better Job Than Your Competitors
We're not telling you to be an imitator, but understanding why your competition ranks so well in the SERPs can give you some ideas for improving your SEO strategy.
- Choose your main competitors and conduct a competitive analysis. To do this, you can use SEO Crawler software like FandangoSEO. As soon as you enter your competitor's URL, you will immediately get a full report with the results of your SEO metrics.
- Check the internal link structure (top pages), keywords, and SEO metrics results. Can you learn anything from them?
Make Your Content Shareable
You did your best to get this great content, but can it be shared? By helping to spread your content, you will not only gain visibility and traffic but also increase the number of links and mentions. In other words, this will improve your SEO performance.
You will have clickable social maps on your most relevant pages.
Always Track Your SEO Performance
We know that there can be frequent changes in your position in search engines, and this variability is normal because Google is constantly updating its search algorithm and the jungle of sites out there is always in flux. Monitor your site's performance to quickly detect any drop in ranking so you can take action as soon as possible.
- Track your SEO optimization work with Google Analytics and Google Search Console.
- SEMrush and SISTRIX are two useful SEO tools for checking your website's position and keywords.
- FandangoSEO allows you to easily track metrics from Google Analytics, Google Search Console, SISTRIX, and SEMrush. Watch historical reports of these mergers.
- Create segments of page and section types and check out these integrations information broken down by the different areas of your site. This data will help you quickly and easily detect places where there has been a drop in traffic.
- Monitor your SEO data on a regular basis, and compare your previous crawl to your current crawl for a competitive study. FandangoSEO allows you to track over 250 parameters and receive frequent reports if something changes.
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