On And Off Page SEO: This Is Your Guide In 2022 ~ The Consultant SEO
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On And Off Page SEO: This Is Your Guide In 2022

On And Off Page SEO

When we talk about on page and off page SEO, we don't necessarily know what that means. These two terms focus on the main techniques of site page natural signaling and reputation.

To get to the first search engine results and stay there indefinitely, you have to work on fame. It's from "Sesame Open" in the first place. But to get there, you have to do optimization at all levels of your site, “high-quality content, connections, SEO, title, blog post, etc…”.

 So, on-page SEO and off-page SEO: what exactly is it? Follow the guide, we tell you everything.

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On-Page SEO

On And Off Page SEO

On-Page SEO Definition

On-page SEO (on-page SEO, we can also talk about “site search engine optimization” which is the whole site) brings together everything related to page optimization. It includes methods to ensure the correct position of the page on the SERP (search engine results page or search engine results page). The latter takes into account the quality of the content of the page as well as various techniques put in place to determine its position according to its very precise algorithms.

To appear in the SERP, there are several on-page optimization practices:

  • the title
  • Hn addresses
  • meta description
  • URL structure;
  • Keywords ;
  • semantic domain
  • internal link
  • Picture Enhancement
  • Download speed
  • Page structure.

How Are These On-Page Optimization Practices Implemented?

They follow a search engine optimization (SEO) strategy that responds to search engine algorithms. Let's see how it is applied.

The Title

This is the main title of the page. It will be taken as a reference in the indexing and include the main keyword. In the SERP, it appears just below the URL. The page content is oriented around this keyword. It must be no more than 60 characters wide, spaces included.

Hn Title

It includes all levels of headings, from the largest (H1) to the smallest (H6). They come from HTML tags. H1 is the main title of the page and must necessarily be the only title. Its title can be the same as the title, but we generally prefer to change it to make the keyword work differently in order to improve its optimization.

Other headings on the page should respond to a precise structure and be used progressively. It may only contain H2s, but if H3s enter the scene, there must be at least two for common sense. Obviously, the same applies to all levels of the title.

Never go from H2 directly to H4, or from H3 to H5. On the other hand, we could be at H5 and go right back to H2.

The length of the Hn Title is not limited as the Title. On the other hand, it is advised not to exceed 70 characters, including spaces. It should also be brief and provide a summary for the next paragraph.

Meta description

It appears in the SERP and provides a summary of the page's content. So it should be written as much as possible to make internet users want to click on this result instead of another. It should hold less than 160 characters, spaces included.

URL structure

If we don't make any changes, the URL will simply display the content of the title. But you can also work on it by choosing only the terms that are most important, as in this example: https://www.monsite/fr/cat├ęgorie/comment-changer-ampoule-frigo instead of: https://www. mysite / com / category / how_change_the_bulb_of_my_fridge. From an aesthetic and SEO point of view, this can be seen best.


It can be present at all levels of content. Secondary keywords or keyword queries reinforce the main keyword. They are the cement that strengthens all-natural references. This is one of the key elements that should get the full attention of your SEOs during their search.

Often they are selected according to these three main criteria:

  1. number of searches per month;
  2. The competition ;
  3. Consistency and relevance.

This is why many keywords are long tails, that is, they consist of more than three words because they are not very competitive. They should, of course, be consistent with the theme of the page and integrated in a natural way.

Semantic domain

It brings real added value to the content, whatever it may be. related to the main topic. Like keywords, the words of the semantic field are combined in the text in a convenient and enriching way.

Internal linkage

Much appreciated by browsers, it links different contents within the same site. It follows a certain logic and is intended to keep the visitor on the site as long as possible. These internal links guide him in his search for a sales page.

Picture Enhancement

Alt text is provided to search engine bots to provide information about each image. Originally, these texts were mainly intended for those who could not see them. It describes the content of the image and can include the keyword if that seems appropriate of course. Descriptions longer than 125 characters should be avoided.

Download speed

For a long time, when designing a site, the screen was designed for personal computer screens, and then adapted to mobile devices. This is still often the case and is called responsive design. They often had a problem with the loading speed on mobile phones and therefore rather high bounce rate. Moreover, 40% of internet users give up after three seconds of waiting. There are several ways to speed up downloading on mobile, such as some solutions to compress images.

Today, more and more sites are being developed from a mobile phone, and then adapted to computer screens. The entire site structure is routed directly to the phone format with blazing loading speeds.

Page Structure

Each page of the site is organized by HTML markup. We can find:

  1. Hn titer levels;
  2. vertebrae;
  3. bulleted lists
  4. alt text for the image;
  5. internal links
  6. outbound links
  7. etc.

When search engines pass on the page, they check its structure, read the most important information (title, Hn-addresses, links, alt text, etc.). Ideally, they should just find the content structure there. That's the point, and for good reason, it's left behind. This structure is a weak relationship to SEO.

Too many pages end up with too many H1s when only one page is needed, or useless translations that interfere with the page's content. One can find some pages with 90% Hn titles that have nothing to do with the content itself. These drawbacks are often encountered in some of the features or plugins offered by CMS.

Content Optimization

Bill Gates declared in a 1996 prophecy that "content is king." He wasn't wrong, but there is content and content! Technical improvement of content is essential, but not an end in itself.

Among the most important elements is paying attention to your content. It must be targeted and provide real added value to website visitors in order to generate traffic. Let's see which ones are likely to be of interest to the name:

  • blog posts;
  • Viral Articles
  • E-books offered;
  • certificates;
  • videos;
  • podcasts;
  • Graphs.
  • interviews.
  • Tests and games.
  • Polls ;
  • etc.

There are many possibilities, as long as you take the trouble to research. But this is necessary if one wants to gain a certain reputation. No off-page SEO if on-page SEO is deprecated or non-existent. Wanting to be on one of the first three steps of the platform, and why not, at the highest level, requires constant effort. If all the assets are in place, we'll see how off-page SEO will develop.

Off-Page SEO

On And Off Page SEO

Off-Page SEO Definition

There was a time when search engines were not very concerned with the quality of incoming and outgoing links. Although there is a lot of drift in the industry, browser algorithm updates over the past decade have changed the game.

As a result, a number of sites have found themselves penalized with spam backlinks that aim to artificially increase page traffic.

What Is A Quality Off-Page Backlink?

Links are one of the factors Google uses to measure the relevance, authority, and popularity of content. However, it is estimated that the quality link value is equal to 10 or even 100 low-quality links.

The quality of the backlink is measured taking into account the sender of the link and according to several criteria:

  • Site History
  • Creation date
  • his background;
  • The subject that has been dealt with since creation;
  • General status of the site.

According to Google's message, the best way to get high-quality links is to do nothing. All connections should be made in the most natural way possible. Someone likes one of your content or site and then puts a link in their content in order to identify it. This is called a recommendation.

Other methods that consist of exchanging links or comments left on a blog or buying or renting links are against Google's ethics which discourages them. Those caught red-handed can be punished with up to and including de-indexing of their site. It must be said that multiple updates from Google allow them to control more effectively.

Power links off the page

To analyze the quality of the link pointing to your site, Google will start by evaluating the poor reputation of the site where the anchor is located, as well as the consistency between the two sites. The higher the electronic reputation, the closer the topic, the more the association is considered of quality and authority.

Be careful, however, to never send a link on a site that actually points to your site. This is considered a link exchange and is sanctioned by Google, which will not take this into account.

A high-quality backlink is a guarantee of the reputation of the site receiving it. But to get there, there is preliminary work in on-page SEO quality. All this is actually a virtuous circle.

If your content and what you share are excellent, they will be highlighted by search engines. If it is shared on the web, you will get high-quality backlinks, the more links you have, the more your site will be considered as a reference site, and the more Google gives you.

Put a backlink on a page of the site

You should always pay attention to the context in which the backlink is placed. If it ends up in the footer or in a side menu, it will have little value. In the content of the page, the more it is placed towards the end of the article, the less likely it will be seen by the reader.

The ideal position is in the body of the text and in the first third. Provided, of course, that the developed topic corresponds to your field of work. You just have to keep in mind that the more visible your link is, the more valuable it is and the more 'juicy' it sends to your content.

Link anchor structure

Google imposes certain penalties on anchor links. These are the exact anchors that point to a page with a main query being worked on.

To do a good job, it is necessary to create the distribution of anchors in a smart way. It is necessary to change the anchors as often as possible, that is, to avoid calling two anchors in the same way, except for brand-name anchors, because there will be few possibilities.

Here is a good breakdown of the anchors:

  • 50% in the brand name (eg magic ring, magic ring, magic ring);
  • 25% in brand name + variable (eg, magic ring, beautiful pictures);
  • 10% public (Type: "Click here" or "Find out more");
  • 10% using a URL (eg: magic-ring.com, https://www.magic-ring.com);
  • 4% by exact keyword;
  • 1% with a photo.

You have to try to approach this structure without necessarily following what is strictly defined. Except for the 4% of exact keywords that should not be skipped under the penalty of Google.

Another thing about links. If you end up with only 10 links (or 20, 30, or whatever), but they are all from 10 highly reputable sites, Google will think this is not normal and will punish you. In fact, it is estimated that if backlinks are done normally, then there should be a certain percentage of the average links which is at least 60% of all links pointing back to your site.

Backlink disclaimer

You should always check the source of the links pointing to your site. This should be part of your off-page SEO strategy (off-page SEO, we can also talk about off-site which is the same thing).

If you find a potentially penalized link, you can disavow it through the GSC (Google Search Console or Google Search Console). It may take some time for the search engine crawlers to take effect.

Dofollow and Nofollow links

Links can have two different attributes. Nofollow, which means the link should not be followed by search engines, and dofollows that are followed.

Links to your site should be checked regularly. If some have moved on to nofollows, then they are useless from a notorious point of view. Thus, it is up to you to ask the site manager to convert it back to dofollow.

Linkbuilding, or how to get backlinks?

Linkbuilding is such a long-term job, that many site managers don't make it a priority. However, off-page SEO is the cornerstone of good SEO, because by mastering these techniques a site can find itself in a dominant position on the SERP.

A word of caution about backlinks

Still, the best way to get backlinks is to create and share your own content. There are of course networking campaigns to buy or exchange links.

But Google's algorithms are constantly evolving. There is no doubt that one-day search engines will be able to detect all the bad players by punishing them. It would still be a shame to put the company at risk for not meeting the standards required by Google.

Therefore, you can also arrange yourself immediately by respecting a course of action that can only be beneficial in the long run.

guest articles

One of the most popular methods is guest posts. But before you want to write yourself on a site that is developing in the same field as you, you must have already reached a certain level on your site and your content. It is a guarantee of the reliability, quality, and suitability of your site.

Without quality content, you will have little chance of getting the right to publish an article on a blog for one of your colleagues.

Share your content

It is certain that thanks to your content you will be able to get a good reputation. This method is recommended because it takes a long time to set up, but it will bring you a real reputation that will in fact be the result of your efforts. It's about creating high-value-added content and then sharing it.

But then, what do you share? The possibilities are endless, here are some ideas:

  • guides;
  • lists.
  • Checklists
  • recipes;
  • Procedures ;
  • Tips ;
  • Graphs.
  • etc.

You will be able to share your thoughts mainly through your articles. For this, you have to decide the content and for what audience. You can create them by doing your search with keywords to ideally target what internet users want.

To define it, you will use different arguments such as:

  • social networks;
  • Newsletter
  • An electronic book
  • a CTA (Call to Action);
  • Your blog content.

If your core work is done well, you will start sharing your content. Other sites will refer to it and put links to your articles. This is how the article can become a reference shared by others.

But you can also approach sites that have a similar or complementary theme to your site. Then you offer to put a link on their site in order to add value to their audience. This works great if your content is already a hit with a large audience.