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Top 11 Tips For Content Marketing And SEO In 2022


Content Marketing And SEO

Content marketing and SEO are very important for your website. wait ! what is SEO? In English is search engine optimization, which is an English term that defines optimization methods for search engines. Search engines are algorithms that work in a systematic way in order to identify websites and determine their contents, and these results are shown to users. In the first and in the end, the goal of all search engines is for the user to get the best experience with them and rely on them in all his research


If the site is unknown and has no visitors, it will be of little use. The goal of SEO is to allow your site to appear on the web. Now, your task is to make it easier for search engines to find you quickly, by practicing certain behaviors on your site and making it easier for search engines to access them.


Thanks to our guide to pointing your site, you'll know everything to point your site right. So, how do you create SEO content? what are the best SEO strategies? and how do you have a content strategy for a website?

All this we gonna reply on in this article. stay with us


Read more about SEO: This Is Top 10 Tips For SEO New Website Checklist In 2022

This Is Your SEO Off-Page Strategy To Optimize Your Site In 2022


SEO Based Content Writing


SEO Based Content Writing

Its technical definition states that SEO seeks to improve the visibility of a website during the choices search engines makes in order to make it more popular. This technology is based on several methods all aiming to provide as much information as possible to the content indexing bots which will place a higher position in search results for internet users.

The goal is that, by searching for keywords, they appear at the top of the search engine results.


How do you know if a site is well-tagged? We consider a site to be well-positioned when on the first page of search results, and in the top 5 at best.


What Are The Best SEO Strategies ?


What Are The Best SEO Strategies

1. Reference strategy


This step outlines all the work that is being done to attract the attention of Internet users to a site.

It is defined as the relationship that arises between a website and a search engine. This association is made through tools such as audits, text submission, keyword search, etc.


2. Positioning strategy


This is the performance aspect of SEO and the goal is to put in place the best possible measures to allow the site to reach the first results of search engines.

Positioning, a real web strategy, to follow over time, it's not just a few months away. In fact, once the positioning is well established, it is important to constantly monitor the arrival of new competitors so that you do not fall to the bottom of the rankings. It is therefore essential to anticipate any competition to maintain its position in the results.


To get a good position it is possible to launch Google Ads campaigns, but to reduce costs it is highly recommended to work on your natural references.


11 Tips to Create SEO Content And Rank It


Content Marketing And SEO

Before delving into the meat of the issue, it is always a good idea to assess your SEO. You will be able to decide which points to improve and to do this, you can follow the following eleven tips:

  1. Provide high-quality content
  2. Write catchy titles
  3. Write often
  4. Avoid keyword stuffing
  5. Optimizing images for SEO
  6. Organize your content
  7. Feed the meta description
  8. Improve internal linking
  9. Prioritize high-quality backlinks
  10. You always have a site available
  11. URL rewriting 


1. Provide high-quality content


To determine the placement of web pages, Google takes into account above all the quality of the content provided. Therefore it is necessary to produce original and unpublished content, i.e. you should avoid duplicate content. Any duplication is caught by indexing the bots and penalizing them.


To get 100% original content, you can visit several sites that guarantee anti-plagiarism and provide you with original texts. You can even access a detailed report when each text is delivered and check for duplicate content.


2. Write catchy titles


The title is the text hook, so it's essential. It should reflect the topic of the article, but not be limited to a series of keywords. So it should be very thoughtful, not very long (generally no more than 65 characters), but arouse the desire to read the text.


This is a part that you absolutely have to pay attention to because it's the first thing the reader sees. To write SEO-optimized titles, they must be attractive and contain keywords.


3. Type often


Regularity is essential as it will allow you to generate more traffic on your site. A site with a lot of traffic is for Google an interesting and high-quality site which means... it will put it at the top of the search results.


To move your site regularly, it is necessary:

  • Post new articles
  • Update previously published articles


4. Avoid keyword stuffing


Using keywords is important because it will allow visitors browsing the Internet on Google to reach your site.

However, it is not worth including all your keywords in the text, at the risk of making reading heavy and difficult. This strong buildup may harm you. Remember that your content must be of high quality.


It is good practice to include key keywords at the beginning of the text (title and introduction) and to use semantics. Google considers that text with a rich vocabulary deserves a better rating.


Read our article about keyword search: How To SEO Keyword Research ? Top 8 Tips In 2022


5. Optimizing Images for SEO


Before considering referencing your images, you should take care of their quality because visual elements are a driving force in keeping a reader on the site.

Also, be sure to choose royalty-free images if you choose free images using the Google Images Search Assistant for example.


Once you have selected your images, you can search their SEO. It is then necessary to know the different criteria that search engines use to indicate images:

  • ALT. feature
  • Title Attribute
  • Filename
  • Image size
  • indexing


ALT. feature

This attribute, contained within the <img> tag, allows you to provide a brief description of your image.

This description will be visible to users if the image is not displayed correctly and helps tell Google what the image is.


Don't make a mistake

Be careful, even if your ALT tag keywords are taken into account to refer to the image, be careful not to write an entire paragraph or a series of keywords.


Title Attribute

Google doesn't take the title attribute text into account, but your visitors see it when you hover over your image.


Filename

Properly naming your files is useful first of all for your own organization but also for reference.


How to name the file correctly?

The file name must be short and consist of keywords separated by a drag. Be careful, do not put special characters, "_" and capital letters.


Image size

The size of your image affects the SEO of your site because an image that is too large will take longer to load. And as you know, if your page load time is very slow, it will negatively affect your ranking.


What is the ideal image size?

Normally, your image should not exceed 200KB.


Indexing

To increase the chances of someone finding your photos, you can index them using Google Photos sitemaps. Be careful, Google doesn't index constantly, so be patient!

To get an overview of the images on your site that are or are not indexed by Google, you can simply perform a search by typing "site: yoursite.com" into Google Images.


6. Structuring your content


Curated content is content that will improve search engines. To organize the text you should use the title tags <h1> </h1> then <h2> </h2> , or even then <h3> </h3> etc.


Note that the <h1> </h1> tag is of paramount importance because its content will be visible from Google and will or will not encourage Internet users to click on the link.


7. Feed meta description


A meta description is a 150-character description of the content of your web page.

This is a very important part of optimizing your blog post for example because it matches the text that appears below the title in search results.


If this tag is not filled in, Google will automatically insert the first lines of your text. So we advise you to create the text of this tag yourself in order to improve it with keywords (with miserliness, of course).


8. Improved internal connectivity


For a better natural reference, it is highly recommended to improve its intranet since Google is more vigilant about the quality of website navigation. Then it searches for relevant navigation links.


What is an internal link?

In web marketing, the intranet identifies all the links that connect the different pages of the same website to each other. This practice aims to improve site navigation and thus user experience and is also part of good SEO practices.

Thus, effective internal linking allows search engines to reach some of the less visible pages of the website and also shows them the coherence and integrity of the different pages of the site, ensuring its quality.


For a high-quality internal link, you should focus on:

  • Link consistency
  • links position
  • anchor link
  • Quality, not quantity


Link consistency

An effective and reliable internal link for search engines contains coherent links with landing pages that bring real added value to the Internet user.

So it is best to link pages with a common theme to allow smooth and logical navigation.


links position

Links in the fold line are more powerful in terms of SEO because you don't have to scroll to see them appear. They are also more visible to search engines.


Our advice

You can use the breadcrumb to effectively place the internal links in this fold line

anchor link.

The link anchor is the word or phrase to which the link is applied. It usually appears in a different color than the rest of the text content for clear identification.


In order not to disappoint visitors and enjoy the quality of navigation, the words chosen to define the anchor must correspond to the content of the destination page.

If possible, enter keywords inside an anchor, but be careful, these words must be relevant to the destination content to bring value to your SEO.


Our advice

Avoid generic anchors that don't provide any indication of the target content, such as:

  • Click here
  • Read more
  • More details
  • etc.

Again, watch out for over-optimization. Anchors that are regularly placed on the same expressions, which often point to the same web page, will not be considered normal by search engines and can be harmful to your SEO.


Quality, not quantity

The purpose of an internal link is not to add a large number of links to a web page, but to add internal links that add to the quality of your content.


For example, a blog article consisting of only 2 or 3 correctly placed links indicating coherent content that provides useful information to the reader will be more effective in terms of SEO, than a blog article suggesting a link every 10 words that do not ultimately add much to the content.

This type of practice can also be viewed as an increase in SEO by search engines and therefore penalized.


9. Prioritize high-quality backlinks


We just saw that internal links are important for a good reference to your site. But there are also external links, also called backlinks, that allow visitors who click on a keyword to go directly to another site. Google uses these backlinks to request websites.

And then the rule becomes simple: the higher the quality of external links you create, the better your position will be.

It's also great to get backlinks from many sites.


Read our article about Backlinks: What Is SEO Link Building ? That Is The Best Answer


10. You have always on site


This seems logical but if your site is temporarily unavailable or if it is frequent then it becomes a problem for your visitors. This is also the case for Google's indexing bot, which can lower your position if it frequently falls on 404 error pages, if the server is blocking access or if the page is taking too long to load.

It is therefore important to regularly check the availability of your site.


11. URL Rewriting


If you are using WordPress for example, the URL of your page or post will be generated automatically. If this URL is very complex, for example, an encrypted code, then the Internet user will have a hard time finding it.

We recommend that you have a simple URL, including your domain name, followed by keywords separated by hyphens.

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