This Is Top 10 Tips For SEO New Website Checklist In 2022 ~ The Consultant SEO
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This Is Top 10 Tips For SEO New Website Checklist In 2022

seo new website checklist

If you want to start a new website, I have some tips for you. Beginnings are always difficult, but don't worry! It is not that difficult, you should always have someone to help you put your first step on the right path, we are honored to be that person. Our first tip to you dear reader does not to run your site until you have an SEO checklist.

Why? The reason is simple: by using your SEO to-do list, you can boost your search rankings very quickly even if you have a new website. This essential SEO checklist contains 10 main things you should always keep track of when starting a new SEO blog, so it's useful for you.

A basic SEO testing checklist for new websites can help you when launching your latest blog, regardless of your chosen niche.

In short, our list for you is:

  1. Title tags
  2. meta-description
  3. Tags H2 and H3
  4. Internal links
  5. External links
  6. Pictures
  7. URL permalinks
  8. Keywords
  9. page speed
  10. User engagement

Let's get into the details with more attention.

Read More About SEO: This Is The Top 8 Benefits Of Search Engine Marketing For You

What Does Search Engine Optimization Mean? That The Answer

SEO New Website Checklist

seo new website checklist

Let us first focus on the three most important factors of a page which are;

  • Title tags
  • meta description
  • Tags H2 and H3

These three elements play an important role in increasing on-page optimization and helping you drive more search engine traffic to the keywords you want to rank for.

1- Title Tags

The title tag (h1 tag) is the most important ranking factor. Always make sure to create a unique address tag that hasn't been used anywhere else. You can use Google search before to make sure you're using a unique address.

Here is a quick checklist for title tags:

  • Is it unique?
  • Did you include your keyword in your title?
  • Is it less than 70 characters?
  • Was a grammar check done?
  • Is it useful for your readers?

2- Meta description

Your meta description is what appears when someone searches for a term in a Google search (along with the title). So be sure to include it in every message.

Here is a quick meta description checklist:

  • Is it unique?
  • Does it contain your keywords?
  • Is it less than 140 characters?
  • Is it worth a click? (CTR is very important if you want to get better search rankings than your competitors)

3- Tags H2 and H3

Just like the H1 tag, the H2 and H3 tags are crucial when optimizing your content. They can also serve as your translations to give your readers a better experience while browsing your articles.

Here is a quick tags checklist:

  • Have you included at least one h2 tag with your main keyword?
  • Have you included at least 2-3 h3 tags in your content?

Next, we will focus on the binding part which is really crucial. In general, there are two kinds of links:

  • Internal links (links to your old pages)
  • External links (other sites)

4- Internal links

Internal linking can help you get better search engine crawl rates. The more you link to your internal posts each time you publish or update content, the better your search ranking.


  • Have you linked useful and relevant pages on your website
  • Do you have a link to the most popular pages
  • Don't stuff your internal links with keyword-based anchor text (make them look natural)

5- External links

Most website owners do not realize the importance of linking to external and relevant websites from their content. But it is also a ranking factor when linking to reliable and relevant sites.


  • Have you linked to related pages on other sites?
  • Have you linked to trusted sites in your niche to get better rankings?
  • Are there affiliate links? If so, open it in new tabs and add rel = nofollow tags (this is necessary for every affiliate link)

Read this article for more information about link building: The Importance Of Link Building & Exclusive Strategy For You

Now, let's talk about the list of SEO activities for images.

6- Pictures

Using at least one image for each blog post can do wonders and get tons of visitors because people also use Google image search to find their favorite content. Be sure to give credit if you are using other images. I recommend using copyright-free images if possible.


  • Do you use at least one image per post?
  • Is your image royalty-free? Otherwise, give credits (with a link)
  • Are your photos cropped to the correct pixel size
  • Have you improved the size of your photo
  • Is the Alt tag included?

Now we will talk about the URL structure because the URL plays a vital role in search results and sharing on social networks.

7- URL permalinks

The format of your URLs is critical to your search engine results. So, truncate your URL structure to get a better search engine visibility of the keywords you want to rank for. Also, use short and simple URLs to improve your user experience and search.


  • Is your URL short and cute?
  • Does your main keyword include?
  • Remove keywords like a, an, the, etc.
  • Is the URL structure well optimized, such as and not

8- Keywords

Without keywords, you cannot rank higher in search results. Everyone needs to do keyword research before they start writing their articles. Try to use as many long-tail keywords as possible if you want to get higher rankings as they contribute 70% of the search traffic.


  • Do you use your keyword in the title, alt tags, h2, h3 tags, etc.?
  • Do you use LSI-related keywords for your main keyword?

This article will help you with your keyword research: How To SEO Keyword Research ? Top 8 Tips In 2022

9- Page speed

Access Pingdom's tools to see when your site is loading. If it takes more than 3 seconds to load, use these tips to speed up your site.


  • Does your page load within 3 seconds? (Alternatively, use Google's PageSpeed ​​Insights to get recommendations and speed up your page load times)
  • Don't use flashy images or huge files to slow down page speed and website performance

10- User Interaction

The social shares you get, the comments your content gets, and every user interaction are important for getting better search rankings.


  • Do you use social sharing buttons to make it easier to share your blog posts with your audience?
  • Do you use a CTA (a call to action such as a request for comments or shares) at the end of the content?
  • Do you respond to your comments?

This Is A Supplement To SEO Plan For New Website

new website seo plan

Here is an SEO plan for a new website you should keep in mind when using the SEO checklist for new websites to achieve better search rankings.

Choose from www and non-www versions

To an average user, the addresses and might appear identical, but to Google, these are completely different addresses. You can say both are set on the same page, and in fact, they do, but one of the two versions is always recommended on the full site for SEO.

You can use a "www" or "non-www" link while using anchor tags throughout your site. If there is a mismatch, Google should remove one of them automatically, which leads to poor optimization. To fix the problem, select one of them and then redirect all pages from the second version to the main one.

So the work item here for you is the SEO optimized (301) redirection from one version to the preferred one.

Move your site to the HTTPS version

Have you ever thought about those extra "s" in HTTP?SSL is an abbreviation for Secure Socket Layer (Secure Sockets Layer). Hackers cannot intercept any of your data because they are encrypting your connection to a website. Here are some of the reasons why you should immediately enable HTTPS on your website.

Suppose two websites are vying for the same position for a specific user query, then there is a link. In this case, Google prefers those with HTTPS enabled. To offer a better experience, Google frequently changes its algorithm.

If your website accepts credit cards or has login functionality, your website must have HTTPS. You need to instill confidence in users that you are making an effort to protect them from putting their private information at risk.

If you want certain pages to load almost instantaneously on mobile, these pages must be ready for AMP pages, and for AMP pages (Accelerated Mobile Pages.), SSL is very important.

Google will start indexing mobile devices, so HTTPS is better than HTTP in the index.

If HTTP 'S' is not on your website then the chrome 56 updates will start showing insecure in the browser bar and when shown to user no one will dare to enter your website and jeopardize their private information. So switch to HTTPS today itself.

If you don't want to lose your earnings and want your SEO to be strong, enable HTTPS on your website.

Install Google Analytics, Configure Google Accounts, and Bing Webmaster Tools

Google Analytics is a great tool for monitoring your site statistics. It provides vital information such as the number of visitors who viewed your site in the past, number of active users currently on the site, the bounce rate of your site, number of visits made through organic search, number of direct users or via Facebook, etc. If you already have a Google account, setting up Analytics only takes a few seconds.

Google Analytics provides basic information about your site, but if you need detailed information such as which pages are indexed, how does your site responds to, and what errors and warnings from Google's perspective are your sites suffering from what kind of errors? or gaps, etc. These webmaster tools also allow you to contact the search engine support team directly in case you think you are under penalty. It's a good idea to create accounts on Google Webmaster Tools and Bing Webmaster Tools.

Here are some obvious reasons why I should create an account on Google Webmaster Tools in particular:

  • Determine Geo-targeting of my websites
  • To follow the various notifications received from Google in the form of messages
  • Links to my website
  • Google index status.
  • HTML improvement areas
  • To track various crawl errors on my website
  • To request removal of some URLs from the Google index
  • To render an XML sitemap, etc.

Link your Google Webmaster Tools (GWT) account to your Google Analytics account

Once you set up your webmaster tools and analytics account, you can proceed to connect them which will help you to get the full information from the dashboard itself. You should refer to this guide from Google if you do not know how to link your GWT account to your Google Analytics account.

Create a robots.txt file

The Robots.txt file contains information about which pages on your site should be crawled by search engine robots and which should be omitted. In the event that some of your pages have a similar type of content, it is always recommended to use a robots.txt file, otherwise, the search engine may flag the pages as spam. This file is placed in the root folder of the website and provides basic information about the pages that the bots should crawl and then index in the search engine database.

If you have not set up a robots.txt file on your website, you should add it immediately to your website to make it more search engine friendly. You should pay special attention when you allow or disallow certain files or folders on your website for search engine indexing.

Create a sitemap.xml file and upload it to Google and Bing Webmaster Tools for quicker indexing.

Understandably, search engine crawlers keep crawling and indexing a blog every hour to get the latest and most relevant results. But sometimes it is noticed that some blog posts are ignored for undesirable reasons. These articles can be indexed later, but they can be time-consuming. To get your site indexed faster, experts always recommend setting up a sitemap.xml file, which contains the basic structure of your site, and then submitting it to search engines like Google and Bing using your tools account for each webmaster independently.

For WordPress-based websites, XML sitemaps can be generated automatically using this plugin. This plugin is really useful for guys who don't know how to create an XML sitemap file for their website or blog.

Set goals in Google Analytics

It is a human tendency to act better in a more planned manner when a particular goal is set. If you set your small goals in an analytics account and try to achieve them on time, you will realize that success has never been so difficult. Different websites may have different goals depending on the nature of their business and what you want from their websites. For some websites the focus will be on online transactions, for some, it will be just filling out a form, for others it may be a newsletter subscription, and for some, it can be some engagement-related metrics.

If you're not sure how to set goals in Google Analytics, check out this guide to track the specific actions you want your website visitors to take.

Take care of 404 error pages

It becomes very disappointing and annoying for the visitor if he lands on "Error 404: Page Not Found". These silly mistakes leave a bad impression on the visitor's mind, and will not only cause the page to close which increases the bounce rate, but also give priority to any other site on your site.

That's why you should start showing the 404 error page for all requests that don't have a page on your website. I've seen website owners add links to important sections of their sites on a 404 page to help site visitors find pages that interest them.

Search for long-tail keywords

Targeting longer keywords increases the number of visitors to your site per month. Well, what are long-tail keywords? These are the three or four most specific keywords. They get less traffic but have a high conversion rate.

Use the Google Keyword Planner to find long-tail keywords on your keyword (the keyword you want to target). Make sure the keyword you selected is relevant.

Besides Google Keyword Planner, you can also use tools like SEMrush, KWFinder, Google Auto Comprehensive Tool, and Ubersuggest to find long keywords.

Once you have collected long-tail keywords from your niche, start using them in your post. Search engine optimization is all about keywords. To get the most out of it, you will still need to thoroughly analyze your keywords and search for new keywords using Google's Keyword Tool.

You should have some target keywords in mind for most of the pages you publish on your website. You have to use these keywords smartly in your target pages like URL, Title, Metadata, Header Section, and rest of the page content. But don't try to stuff the keywords. Keywords should be added in such a way that they appear to add value to the content of your website.