What Does Search Engine Optimization Mean? That The Answer ~ The Consultant SEO
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What Does Search Engine Optimization Mean? That The Answer

what does search engine optimization mean

SEO is essential to be visible on the web. You might have the most beautiful site in the world, without SEO, you would compete with around 2.2 million requests made on Google. Thus, getting your site to the first page of Google can be the key to attracting quality prospects to visit your site.

SEO stands for search engine optimization, in other words: search engine optimization, or natural references. These are all actions you take to meet the requirements imposed by search engines such as Google, Yahoo, Bing, Qwant, or even Lilo.

SEO is not limited to the actions you can perform on your website. It integrates all your online and offline actions. Search engines can link everything about you on the web to your site.

In this article, we will delve more into SEO, we will mention important stations in the history of SEO with Google, which is considered one of the most powerful search engines in the world and the most developed and important, and we will also dive into the most important factors that make you top search on the first pages. Follow with us

Read more about SEO: All What You Need To Understand SEO In 2022 (SEO Definition, How Does SEO Work, SEO Basics, SEO Law, SEO Examples, SEO Tips)

What Is SEO?

what does search engine optimization mean

SEO Definition

SEO stands for "Search Engine Optimization." It is a set of techniques for placing a website in search engines to make it visible to Internet users. Also called "natural references", SEO increases the quality and quantity of website traffic thanks to the results of organic, unpaid searches.

Unlike SEA (Search Engine Advertising), organic results are obtained by referring to it without ads, the purpose of which is to respond to the request of Internet users within search results pages (SERP). So SEO applies to search engines but it also refers to the needs of internet users. For this, it is important to understand the expectations of users when writing a query on Google in order to give the best possible response. Google is the most used search engine with 92% of posts in the world, you better be interested in the latter to build an SEO strategy.

In general, SEO helps to enhance and improve the visibility of the site to get jobs in general and more specific queries requested by Internet users. The ultimate goal of SEO is to bring your site to the top positions on search results pages (SERPs) to meet user needs and thus achieve your traffic and conversion goals. One of the pillars of inbound marketing, search engine optimization (SEO) aims to attract visitors to your website. This is the main lever for gaining website traffic. 

According to the Brightedge study, on average 51% of website visits come from the organic channel, far ahead of social networks which are only 5%. Thus, Search Engine Optimization (SEO) is often one of the main issues in terms of getting traffic and thus leads to many problems for businesses, so you can work on it as well. 

Search Engine Optimization In Marketing: Is it necessary to do search engine optimization for a website?

The answer is clearly yes. If you have an e-commerce, display store, or blog, if you want to build a community or do business, you need a great vision. Without SEO, you cannot achieve your goal. In addition to all the SEO measures that you can implement (technical, content, network connectivity), you can build a marketing strategy.

Search Engine Optimization (SEO) work is a long-term business that combines many skills: SEO, writing, copywriting, web development, etc.

To better understand the problems and how SEO works, it is important to go back to its history.

Google SEO

what does search engine optimization mean

History of SEO and Google on a few important dates

Browsing the history of SEO, and more specifically the Google algorithm, allows us to understand how it has evolved. This also allows you to see the direction and pace at which Google is evolving to adapt its SEO strategy.

  • 1994: The first search engines and directories appear.
  • 1997: The birth of Google, which registers the domain google.com
  • Early 2000s: Google Pagerank was created to estimate the popularity of a website.
  • 2005: Google Analytics is launched allowing simplified analysis of their website traffic and SEO performance.
  • 2006: Google released several algorithm updates to improve the user experience of Internet users.
  • 2008: The launch of Google Suggest helps Internet user improve their search for keyword suggestions.
  • 2011: Google releases a Panda update that aims to eliminate sites with large amounts of poor quality content.
  • 2012: Google launches Penguin update to penalize sites with poor quality links.
  • 2013: Google publishes a new algorithm to deliver better results in conversational and semantic queries.
  • 2015: User experience is at the heart of Google's concern, reducing referrals to sites without a mobile version that is easy to use and functional.
  • 2016: Confirmed in October 2015 and introduced gradually, RankBrain's algorithm now considers the site's authority (netlinking) and its content portion equal. This update helped show the quality sites in the SERPs that can meet the needs of the Internet user.
  • 2018: In an era where Internet users are increasingly impatient, Google launched a speed update. Web page speed has become a ranking factor for mobile searches. This negatively affects pages that provide a slow user experience regardless of the technology used to create the page.
  • March 2019 Core Update: Occurring in March 2019, this update caused huge fluctuations in SERP positioning. Sites deemed technically over-optimized (Hn tags, title, meta description, Hn, URL, etc.) were penalized. On the contrary, those who provide excellent content have been appreciated. Another point, the March 2019 core update also came to make corrections after the previous medical update, notably to re-evaluate sites that would have been unfairly penalized.
  • June 2019 core update: Three months after the March update, Google is doing it again as summer approaches. Once the custom was not, the American giant had made an announcement the day before this major update, the goal of which is to promote sites that have not yet received the bonus. Once again, Google is keen on creating high-quality content.

SEO Goals

what does search engine optimization mean

SEO is a long-term strategy that allows you to increase and develop your visibility on the web. It has many advantages:

  1. Attract qualified visitors to your website.
  2. Gain fame by showing your expertise.
  3. Optimize the positioning of your various pages on Google.
  4. Access to the first results of Google.
  5. You have new prospects and clients.
  6. Increase your sales volume, and this is the most important thing.

SEO Basics

what does search engine optimization mean

When Google bots crawl your site, they take into account 3 families of criteria to remember.

1. Technical SEO of the site

The technical aspect is the skeleton of your site. This is the first thing Google sees on your site. In order for Google to see your site, it must index it in its own database. To check this, you can type the command “site:” into the Google search box followed by your domain name. For example: "site: semji.com". The displayed results will show the pages of your site that have been indexed in the search engine index. So Google can explore your site and analyze its structure using Hn tags, meta description, server used, your site speed, etc.

2. Quality and quantity of content

Site content is essential to put yourself on the SERPs and confirm your expertise in the eyes of Internet users. Content that is attractive, unique, and well-organized will stand a chance of getting a better site than normal content.

3. Popularity of the site

The popularity of a website is justified in particular by the number of links it receives from other websites. The more sites that cite you or refer their users to visit your website, the more Google will give you attention. Thanks to its botnet, Google indexes and analyzes web pages according to the criteria of 3 families, then ranks them by relevance to each request made by Internet users.

The goal of Google is to provide an Internet user for a particular keyword with the most relevant search results. The more actions you take to improve the three families of criteria (popularity, content, and technical SEO), the more your website will appear in Google with your strategic keywords. In such work, the natural reference takes on its full meaning.

Search Engine Optimization Organic

what does search engine optimization mean

Importance Of SEO

According to a study by GE Capital Retail Bank, 81% of Internet users use Google to search for a product before going to the point of sale. This shows that the purchase is now preceded by an active Google search, both to find out product characteristics and to compare prices. Also, working on your natural references means giving your website better visibility on Google and other search engines. In the long run, SEO allows for the possibility to double their number of visitors which then leads to more requests for quotations or requests, and the profitability of your website will improve. A properly optimized site will be considered "SEO Friendly" by Google, and therefore will see its site preferred in search engine results. The goal is to put yourself on the first page and then achieve the best possible position. You should know that 91% of clicks on Google are on the first page, of which 70% - 77% of clicks are on the first 5 results.

So there is no secret to making your website and strategic pages visible, you have to work on your natural references. The challenge is quantitative and qualitative: your SEO should bring you qualified traffic. It responds to a marketing challenge that allows you to organize the meeting between your supply and demand generated by a consumer who is increasingly using the Internet to obtain information and make a purchase. An effective SEO strategy takes into account different SEO criteria and allows your prospects to find you on the web, position you better, and increase your organic traffic. In other words, natural references can win you customers.