When we know that 91% of Internet user requests end with a click on the first page of search results, and 75% of them systematically click on one of the first three links on the results page (normal), it doesn't mean I'm wondering that everyone wants to be on top Search on Google.
The traffic that first place on Google brings is great, but the competition is often tough, and you have to be practical to get and hold these places above everything else. This is where search engine optimization (SEO), also called natural references, comes in.
It is not possible (or very rarely) that a site can be created and listed normally on Google in the first search results from the first week of indexing. However, waiting for visitors to come to your site simply by posting quality content regularly is not enough. You should be able to see and adapt to how Google is working to improve the reach of your content.
Through this article, we will explain to you the best strategy that you can work on this year, and we will dive with you into many details that will ensure that you reach first place in Google.
Read more about SEO on page: On Page SEO Analysis: On-Page SEO Best Practices And Techniques Should You Know Immediately (On-Page SEO Content Writing, Definition, Basics...) 2022 Update
What Is Search Engine Optimization Strategy
Google does not randomly place websites when making a query. It analyzes each of the websites it visits to determine its relevance and assigns it a rating according to more than 500 SEO criteria. Obviously, these positions are not static. Therefore, the goal of natural references, also called search engine optimization (SEO), is to put you in the top Google results or keep you there.
Thus, SEO strategy consists of implementing on your website (on-site SEO) and outside your website (off-site SEO), a set of practices that allow you to improve your position on search engines. Developing an SEO strategy will serve as a guide in implementing these practices.
Why Should You Have A Search Engine Optimization Strategy
Last year, there were more than 1.6 billion websites. Getting out of the game is a delicate task, especially when you know that 130,000 billion pages are indexed on Google and the goal in large part is to position itself among the first search results.
SEO stats show that implementing an effective SEO strategy will allow you to increase your traffic and then your sales. In the end, you don't have a lot of options. Everyone has access to SEO, even if it's small actions or small improvements. If you want to read your web pages, you need to come up with an SEO strategy. Working systematically will allow you to have a guideline of all the actions that you will perform. You will be able to understand which of these actions allow you to significantly improve the positioning of your website.
Moreover, we just told you, that SEO is a long and meticulous process. If you don't frame all this with accurate strategy and good goals, your efforts will be scattered.
Also, note that not all actions are of equal importance in SEO. Deciding on the initial strategy will allow you to work first on the elements that have the greatest impact
On-Page SEO Techniques
1. A technically optimized and fast website
Make sure you are "mobile-friendly"
With nearly 53% of your online traffic going through mobile devices today, it becomes almost implausible that your site isn't optimized for smartphones. Google has also decided that mobile content will take precedence over computer content for placement in search results. So, if your site isn't "responsive," it doesn't matter that you're providing the most relevant content in your sector, you still risk getting penalized.
Today, it has become imperative to have an adaptable website that can be completely referenced over the phone. Google has notably launched AMP formats, which can be very exciting for certain types of sites and tend to rank you better on the web. However, keep in mind that this technique is not suitable for all types of sites.
Optimize your loading time
Your platform's load time is an important criterion for your SEO. In fact, this is an essential aspect of improvement. A website with optimum loading speed leads to an enjoyable and smooth visit to internet users. Since Google's goal is to please them, offering them fast websites is one of its priorities. You can not only test it but also improve it.
Additionally, Google wants to focus more on load time. In May 2021, Google Page Experience should be updated with Core Web Vitals integration. There are three basic components of the web that will now set standards on Google.
- LCP: The largest content fee, which is the time the main content of the page is loaded to be displayed in full. LCPs longer than 4 seconds are detrimental to your website's overall loading time, and thus, it's detrimental to SEO.
- FID: First Input Delay, which measures the time an action/page is loaded after a visitor's first action (click on another page, on a product, etc.). Here we seek to assess the response of Pages. FID greater than 300 milliseconds is considered bad.
- CLS: Cumulative layout change, which measures the visual stability of pages. CLS greater than 0.25 is considered bad.
Optimize your web pages (content, keywords, tags, etc.)
Search Engine Optimization (SEO) is first and foremost content creation, but it's also a whole bunch of techniques to be able to make your pages stand out on the web. To be able to get the best results, you need to implement several strategies on each of your posts.
First, do some keyword research. Keyword research is an essential component of SEO, in order to determine which keywords you are wise to position yourself on in relation to your competitors. Creating content without prior keyword research runs the risk of seeing the impact of your business greatly reduced in terms of SEO. Use tools like Google Search Console, or even SEMRush to define the keywords that should organize the content of your web pages.
In addition, improve the tags of your web pages. Title tags, meta descriptions, URLs, and HN should be built around your keywords, to make them stand out on your web pages, thus achieving the best placement according to the chosen terms.
2. SEO content at the heart of your strategy
As you understand, the first element of Internet SEO is your content, for Google as well as for users. We have written for you an article on the importance of content in SEO. As long as your content is relevant and the user experience is sufficiently optimized to provide users with the answers they need, Google will notice the quality of your site and boost your position in search results. But there are several ways to create high-quality content on the Internet.
Provide answers to your users
To create relevant content, you need to be able to put yourself in the shoes of your customers. What do your customers want to find on your site? What answers can they come to look for? Presenting content on a regular basis, and answering frequently asked questions your customers may have, is the first answer to improving your SEO.
For example, on this site, we answer all your questions about search engine optimization, web marketing, online advertising, or web design on a regular basis. In addition to providing you with high-quality content, we regularly update our articles so that they are more relevant to you.
In addition, Google values complete content. So really try to continue your research on the topics you cover on your website. Look at what the competition has to offer and fill in the gaps. Your content must be at least 500 words to have real weight with Google, which values longer content more and more.
Get started with video content
We can't repeat it enough, but video content is becoming more and more important on the web. First of all, you should know that YouTube is the second largest search engine in the world in terms of query volume. In January 2020, 90% of internet users watched videos online.
So it is interesting to be able to position yourself on this platform. In addition, Google is very fond of video content and tends to better and better refer to platforms that position themselves in this niche.
According to Cisco, video could account for up to 80% of online traffic in 2022. So start positioning yourself on this search engine now to take full advantage of the insight it can offer you, and follow our advice to rank you best possible on YouTube!
3. Combine SEO and UX
Improving your user experience is directly related to the "responsive" aspect of your website and its loading time. Your web pages should be smooth, fun, and responsive.
So you have to make sure that your website is suitable for all platforms. In the same way, improving the load time and quality of your images or intranet should be at the heart of your SEO strategy.
4. Reaching "Position 0"
Found in many formats (carousels, response boxes, or even paid ads), position 0 is the one that appears at the top of the results page during a Google search.
It is not impossible to get to this position 0 and there are several ways to get there. In short, here are some tips. First, shortening your URL to craft the fastest possible response puts you in a good position to position 0. Second, by phrasing your addresses in the form of a question, as users might ask, you will also have a chance to get to that position 0.
However, be careful, because position 0 is generally only there for specific requests that ask a specific question. So don't simplify your content to the max until you can reach it, because often a good natural referral strategy is more effective than reaching this position 0.
5. Long-tail keyword
If you are a loyal reader of our blog, you know how important the long tail is to SEO. Once again, we have a very comprehensive article on this that will help you understand and improve it better.
To make it short, the long tail is a string of 3-4 keywords that make up your keyword string. With the long tail, you can position yourself on more accurate inquiries, and attract fewer visitors, but premium visitors.
For example, someone typing in "Pre-owned Smartphone Montreal East" is more likely to go to your website and discover than someone typing in "Smartphone". You will also have fewer competitors and above all, you will avoid the web giants who monopolize the first search results.
6. Think about your SEO strategy for the long term
The web is constantly changing, and it's hard to reach and maintain the top positions in Google. However, with an adequate SEO strategy, quality content, and regular posting, it is possible to secure a comfortable place at the top of search results.
However, you should think about your SEO strategy for the long term. It's a long-running job that takes time (a lot of time), especially in terms of results. It is certainly possible to get an immediate response to some drastic changes, but it is very rare.
Plus, Google annoyingly tends to roll out different updates every year. So, in addition to seeing your long-term strategy for achieving results, you also have to tell yourself that the strategies that work today may not be the best tomorrow. However, if your website is focused on your visitors by offering them optimized and relevant content, with a proper platform, you won't have to worry.
Finally, building an effective SEO strategy is not easy, we know that better than anyone else. Or you can contact an SEO agency, to help you define your digital strategy on the web.
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