The Best Guide To Know On The Page SEO (Update 2022) ~ The Consultant SEO
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The Best Guide To Know On The Page SEO (Update 2022)

on the page seo

The visibility of your website is one of the key factors for the success of your business. If you had to have only one SEO goal, it should be to get in the top results of search engines. In fact, 75% of clicks from Internet users come from the first page of the SERP (search engine results page).

SEO, or search engine optimization, is about creating, enriching, and promoting content. It is generally accepted that this process consists of two parts, on-page SEO and off-page SEO.

By properly optimizing your site, you'll attract qualified visitors, increase conversion rates, and ultimately bring in more customers. Therefore, you must give your full attention to learning SEO on-page and mastering it properly, because you use this technology a lot in your work related to websites and their appearance in search engines.

So, what is SEO on-page definition? what are their basics? and what are the best practices of SEO on-page? All these questions and more will be answered in the following article, we will give you more details on this topic and a lot of baggage for your trip in the world of SEO

Read more about SEO: All What You Need To Understand SEO In 2022 (SEO Definition, How Does SEO Work, SEO Basics, SEO Law, SEO Examples, SEO Tips)

The Guide Complet Of Off Page SEO (Off Page SEO Definition, Off Page SEO checklist, Off Page Optimization & Off-Page SEO Factors) Update 2022

On-Page SEO Definition

on the page seo

On-page SEO consists of optimizing the pages of a website so that they are better positioned in the SERP results. The term applies both to the content and to all the information taken into account by the search engine algorithm when referencing the site.

In other word, the term on-page SEO refers to the part of natural referencing optimization which corresponds to the optimization of the content present on the pages that one wishes to position favorably. On-page SEO is therefore complementary to off-page SEO.

On-page SEO optimizes visible content, invisible content, and hidden content. On-page referencing is provided by most CMS tools or themes, which then offer specific input fields or automatic use of tags that avoid entering the source code.

For example, on this site, entering the on-page SEO article will automatically generate the "on-page SEO definition" title tag and generate a page title using the H1 tag.

The on-page SEO optimization of an e-commerce catalog can be largely automated. One or more SEO-optimized product listing templates or templates are created and pages are then automatically created and optimized from the product data.

Among the many on-page optimization criteria we can mention:

  1. - the title tag
  2. - the work on H1, H2, and H3 tags
  3. - the information of alt-text tags
  4. - emphasis (bold, italics, etc.)
  5. - the density of the keyword
  6. - URL rewriting
  7. - etc

Domain-related elements (trust, authority, seniority, etc.) and technical elements (accessibility, loading speed, mobile compatibility, etc.) are also often considered to be elements of on-page SEO, although they are also classified in technical SEO.

On-Page SEO For Beginners

on the page seo

SEO on the page is not difficult, all you have to do is keep a number of basic behaviors that you repeat every time when you want to write new content, offer a new product, or whatever service you offer through your websites. it's such as methodology, or a map, adherence to it guarantees continuity and speed of results.

Here are some of the SEO on-page techniques that you should implement when creating each page on your site:

On-Page SEO Basics

Use your target keyword in the first 100 words

Your keyword should be in the first 100 - 150 words of your content. In fact, Google gives great importance to the terms at the beginning of the page to understand the content of the content. It is also normal to place the main keyword at the beginning of the page.


Put the title of your blog post in the <H1> tag

As a general rule, putting the title of your page in the <H1> tag helps Google understand what the page is about.

Example: <H1> Page Title </ H1>

The <H1> tag is only present once on the page! Below you will see how to improve this tag.


Your translations in <H2> tags

Put your keyword in at least one subtitle and then put the subtitle in the <H2> tag.

Example: <H2> subtitle with keyword </H2>

There can be many <H2> and <H3> etc...

Frequency of your keywords

Be careful, do not stuff the keywords! But in a natural way, incorporate your keyword a few times into your text and you'll be good to go.


Use external links (outbound)

Links prove to Google that you cite your sources! When using statistics or other information, cite the primary source of the data, it will have more weight.

In addition, the principle of the Internet, which is akin to a giant spider web, allows you to share information between different sites. You have all the interest in creating external links (except for your sales funnel of course).

Optimizing your URLs for SEO

You need to keep the URLs short and direct. To do this, you must enter the page keyword into it.


On-Page SEO Techniques

on the page seo

Why should you learn on-page SEO techniques?

As we mentioned above: it's an integral part of SEO essentials that can help you get better rankings, reach a wider audience, and get more organic traffic.

Unlike off-page SEO, on-page SEO is completely under your control.

What are the techniques of on-page SEO?

On-page optimization includes many steps. Here is a list of the 12 important On-Page SEO techniques that have a direct or indirect influence on the success of your website:

  1. A website that can be crawled and indexed by search engines
  2. Site architecture: The page structure is well organized and logical.
  3. High-Quality External Links: Website links to high-quality external resources.
  4. Page load time: Pages load quickly on all devices.
  5. Mobile site: A website that looks good on any device and in any browser.
  6. Secure Site: HTTPS is used to prove that the site is secure, and has an SSL certificate.
  7. User-friendly URLs: SEO URLs are basic and easy to remember.
  8. Well-targeted content: The page serves a specific search objective.
  9. Keyword optimization: The page includes primary keywords in strategic positions.
  10. Image optimization: Images are made to be search engine friendly.
  11. User Experience and Readability: The text is well-optimized, legible, and easy to use.
  12. Click-through rate (CTR): Optimize page title and meta description tags.

Although the criteria mentioned are not all ranking factors, they do correlate with higher rankings. This means that high-ranking sites generally do very well in these aspects of on-page optimization.

On-Page SEO Best Practices

on the page seo

Thanks to these practices, you can write content optimized for natural referencing, or at least be able to ask a webmaster or an SEO expert. You can start your SEO strategy and get your first SEO results today. So don't wait any longer.

Website rank on keyword

When you want to write SEO-optimized content it is important to know which keyword you want to be referenced on. Are you an Irish bar in Paris? The keyword "bar Paris" is a keyword that can be particularly interesting for your website. We will keep this example keyword for the rest of our article. A keyword is well-chosen according to several criteria. First, is the keyword reaching your target audience? For the keyword "bar Paris" if you want to position yourself on it while you are a plumber in Carcassonne then I think your keyword is poorly chosen. Second, is the keyword competitive? “Paris bar” is for example a relevant keyword in terms of a target for our Parisian bar but the keyword is very competitive. This keyword is therefore not interesting if you are starting your SEO strategy. Indeed, the more your site will have a successful SEO strategy and will attract traffic, the easier it will be for you to position yourself on competitive keywords. If you are just starting your strategy, why not choose “Irish bar Paris 6th arrondissement”? The more specific your keyword is, the less competition there will be. The relevance of the target as well as the difficulty of the competition is the two main elements to take into account when choosing a good keyword.

On-Page SEO Meta Tags

The main element of a page or an article is the title. For SEO it's the same thing. It is essential to include your keyword in the title of your page (also called h1 in HTML syntax). This is a simple but essential step. It is also very important to make your keywords appear in the subtitles of your page (also called h2 or h3). For secondary titles, it is important to display the keyword sparingly. Google will notice if you over-optimize your page. You can integrate your keyword on 1 subtitle out of 3 on average.

On-Page SEO content writing

In natural referencing, it is important to write as much content as possible related to your keyword. The longer your content is written, the better your positions on search engines will be. This part is quite simple to understand but very long to set up. Indeed you must write the content of at least 300 words (with no maximum word limit) to be able to expect SEO results. In this content you absolutely must place your keyword regularly (once every 100 words or so). You can also put your keyword in bold in order to optimize the results as much as possible.

On-page SEO images

On a web page, there is written content but also images. Your images can be optimized in SEO and also play a major role. When you integrate an image on a website you can decide to add an alternative text to it. To optimize your web page as much as possible, you must put your keyword within this alternative text.