Your Guide For Search Engine Optimization On Google In 2022 ~ The Consultant SEO
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Your Guide For Search Engine Optimization On Google In 2022

Search Engine Optimization On Google

Web users are always wondering about an effective way to be able to get permanent visitors to their website in a permanent way, whether they are content makers (bloggers, photographers...) or e-commerce, or whatever type of activity you practice on the web. The answer is simple and clear. SEO

SEO (Search Engine Optimization), this term defines all techniques applied to improve the position of a website on search engine results pages. It is also called natural attribution. The goal of Natural Reference Expert is to improve the visibility of the websites it supports by making them earn places on search engines (Google, Yahoo!, Bing, etc.), in an unpaid manner (100 percent free). The goal is to bring together Internet users who are interested in products, services, or media content. We say a site is well optimized or flagged if it is in the first positions of the search engine in the requested queries.

So, what is SEO? how does SEO work? how to improve SEO on google? All that questions we gonna answered in the following article today

What Is SEO And How It Works

Search Engine Optimization On Google

SEO Definition

Search engine optimization is a set of techniques that aim to enhance the understanding of the topic and content of one or all website pages by search engines. Therefore, these technologies aim to provide as much information as possible about the content of a web page to search engine crawlers.

SEO is a set of technologies that allow search engines (such as Google, Bing, Yahoo, etc.) to make your website appear in search results according to the requests of Internet users.

Example: You sell tennis items on your website. Your SEO will allow you to appear in search results for people who want to buy tennis items online (“buy tennis rackets”, “cheap tennis shoes” etc.). Know that 93% of online experiences start with a search on a search engine. So it is imperative that you properly position yourself on these!

So SEO is a kind of language that allows you to communicate with search engines by telling them “this is my site, it deals with such and such topic(s) and here is how to organize it, such a page is such and such important and there is no point in referring to Such-and-such page.

How Does SEO Work

We are talking here about google for example; The process of natural referencing is very simple: when a Google user types a query using keywords into the search engine, many sites will place themselves on the results page. Since SEO is relative rather than absolute, your site depends entirely on the quality of SEO compared to your competitors!

Keywords can be short and simple, such as: "sneakers" or made up of an excerpt from a sentence, or so-called long-tail searches, such as "black running sneakers". It would be logically easier to put yourself on a long-tail query because the more accurate the query, the fewer competitors will seek to put themselves on it.

It is important to understand Google's goal of providing consistent, high-quality content to its users. As for the quality of the content, several criteria are taken into account, including the speed of loading the respective page, the presence of images, videos, texts on the page, or even the behavior of your site visitors' times on your site.

SEO Goals

Search Engine Optimization On Google

As you already know, there are millions of websites that can be accessed via search engines. Unless you've decided to build a website that traces the evolution of the hair turn through the centuries (each with its own areas of interest), you're probably not the only one offering this type of content.
Therefore, it was necessary to define rules to allow search engines to understand the theme and characteristics of your site and to display content that best meets the expectations of Internet users.

The purpose of SEO is to guide search engines to better understand your content. In this way, they will be able to offer the best possible result to the Internet users and ideally your content. The challenge for you is, of course, to appear in the search results in a good enough position so that the Internet user looking for you can find you and want to click on your link.

For example, you own a website for a website creation agency: Thanks to the SEO procedures that you implement, an Internet user who is looking for a website creation agency will find your website more easily. You must give search engines enough information to rank you for the keywords you type.

SEO Basics

Search Engine Optimization On Google

To reference an e-commerce site, for a display site, to boost your traffic, a natural reference agency will make every effort to achieve your various goals. An SEO expert helps you set up optimization for your site and web strategy by removing blocking factors, giving you best practices, and helping you with your content strategy.

Search engine optimization is based on 3 pillars:
  1. Editing (on-page optimization)
  2. Technical (on-page optimization)
  3. Netlinking (off-page optimization)

Technical worker (on-page optimization)

The technology relates to all elements of the structure of web pages and must be adapted to the requirements of search engines:
  • URLs
  • rich scraps
  • Site Map
  • page loading
  • Mobile Compatibility

Editing factor (on-page optimization)

The editorial is the second pillar of SEO. The content must meet various constraints:

  • Meet the requirements of search robots
  • You have rich connotations around the keyword
  • Content of a minimum of 300 or 400 words for a page and about 600 words for a blog post
  • High-quality and relevant content that attracts readers' interest and shows their expertise in a particular field
  • Editorial leverage has been very important since the launch of the Panda algorithm because Google analyzes the content on websites/blogs.

Netlinking factor (off-page optimization): BACKLINKS

Netlinking is also a critical component that consists of integrating incoming links (called backlinks) from other sites in order to add value to the content. Backlinks are very valuable factors for Google, and this type of link (different from sponsored links) is an index of the quality of your site and the relevance of its content. If many sites refer to your site, Google will assume that they have added value and will highlight it. However, Google will also take into account the quality of the link source.

Some good tips for a good netlinking

  • Use multiple sources for incoming links
  • Get backlinks from reputable sites
  • Avoid backlinks from unreliable or low-quality sites
  • Link with a partner sites for a topic similar to the topic covered in the article


Search Engine Optimization On Google

There are a lot of posts on the web talking about 20 SEO Tips, 12 SEO Tips, etc. May, it is important to follow the basics, based on the principle that it is necessary to have a solid foundation to build a good SEO strategy.
Take that 3 very important bases

Unique content

It is important to have unique content. There are tools available to check this manually, search engines prefer the site that posted the content first. Your site may also get a penalty, this means that in the eyes of search engines, your site will be of low quality and will be demoted to the bottom pages, and this will severely affect your traffic to the bottom.

Create high-quality content

Your content must be of high quality, it is very important. This means that it must provide an answer or a solution to the user. As mentioned earlier, search engines seek user satisfaction by suggesting sites that are likely to contain the answer. If your content is of low quality, the user will not spend time on your site. This metric is scored by the engines who will then understand that your site is not meeting expectations and is therefore of low quality. You will then be less referring to your site and your traffic will suffer.

Avoid taking your photos on other sites

Visual search is gaining momentum. Just look at the explosion of social networks like Instagram or Pinterest. Google has also developed its own Google Lens which helps identify objects or information from images and perform a visual search. In other words, your images can stand out on your site if they are properly optimized.
If you take images from other sites, Google will crawl them, and as mentioned earlier, the result will be very bad for your site.

SEO Best Practices

Search Engine Optimization On Google

This is 25 best practices should you use them in your projects

  1.  Make sure that your pages are not blocked from indexing because of a NoIndex tag, an X-Robots-Tag HTTP header, or an indication of non-indexing in your robot.txt file.
  2.  Check that all your pages have a META <title> tag that ideally does not exceed 65 characters.
  3.  Write meta <description> tags between 70 and 320 characters that make people want to click.
  4.  Your URLs should be human-readable, and ideally no longer than 115 characters.
  5.  Write content longer than 500 words, or even longer if you can (the length of the text matters for your SEO).
  6.  Use the right words and a rich vocabulary in your content to maximize your SEO impact (help yourself with a tool).
  7.  Use images in your content, taking care to fill in the <alt> and <title> tags of your visuals.
  8.  Take care to keep the size of your images as light as possible so as not to adversely affect your loading time.
  9.  "Strategize" your internal linking using a tool like Google Search Console.
  10.  Structure your content with H1 – H6 headings.
  11.  If you have content that reads across multiple pages, use the rel=” next” and rel=” prev” pagination tags.
  12.  If your content lends itself to it, don't forget to add all possible microdata (see
  13.  Your text content should ideally represent more than 10% of your HTML code.
  14.  Do not use links or hidden text (eg white text on a white background) or Google will see it as a dishonest attempt to try to influence your search engine rankings.
  15.  Make sure your site is mobile-friendly and avoid basic mobile site UX mistakes.
  16.  Make sure to keep the page light, to promote fast loading time.
  17.  Fix all operating errors, and hunt down 404 pages.
  18.  Unlink any broken links that may be present on your site.
  19.  Add a Favicon to your site, which appears on all browsers.
  20.  Do not think only of search engines and seek to develop a real brand on the web to win the battle of "preference".
  21.  Make sure you have an XML sitemap
  22.  Avoid “dumb” duplicate content because of the two variants of your site, with or without the “www” (for example, and Use a <canonical> tag to declare which variant you want to see in search results.
  23.  Avoid that any parameters in your URLs (eg when you filter a product catalog) generate duplicate content, or cannibalize the SEO of other pages.
  24.  In general, avoid cloaking techniques (serving different content to search engines and users)
  25.  Switch to HTTPs (while avoiding its SEO pitfalls)

SEO Examples

Search Engine Optimization On Google

In this part, we've collected 5 examples of companies that understand the role of SEO (and probably work with good agencies!). In this list, you will find both small and medium businesses, large corporations, American multinational corporations. Let's see what they should teach us!
Also, note that we've chosen companies in a variety of areas, so we can offer different ideas that can be applied to more people

  • Chase Bank

We start big! Why the name of a huge American bank? Because even though big companies get a head start in search engines, that doesn't mean they don't need to put in an SEO effort for their website and business!

Many large companies failed to develop their online presence and saw their market share subsequently shrink, being overtaken by young technology-intensive companies. Therefore, even giants like Chase (JP Morgan Chase) have to create strategies.

In their case, they are betting a lot on the online user experience and integrating a lot of relevant content on their website, particularly through their blog.

  • Wholefoods

Second on this list, is another great American company. Whole Foods has made a fun trip on the Internet. A few years ago, Whole Foods was bought by the giant Amazon, which is part of FAANG (5 major tech companies). Therefore, it will be necessary to monitor the development of the company in terms of presence on the Internet!

Already, we notice an excellent blog that offers articles that can be easily shared on social networks, namely Facebook and Pinterest. The online store is also well developed to cater to the target audience and there is a growing cross-marketing strategy between Whole Foods and Amazon.

  • Jean Couto

As noted above, just because we are already a well-known brand that is known to all Quebecers, doesn't mean we have to rest on our laurels when it comes to marketing! Jean Couto understood this, so they took the time to properly develop their website, by creating, among other things, a blog that answers questions about beauty and health, two topics that receive a lot of inquiries on search engines.

  • CAA Quebec

Well-trained social networking strategy, highly informative blog, and effective Adwords ads, we can say that CAA Quebec works well with its web marketing strategy. CAA Quebec offers several types of services, from trips south to driving lessons, breakdown assistance, and insurance. This makes it more difficult to promote the business well. This is why it must be very creative to create a strategy that will give it good results in search engines and social networks.

  • Outdoor Gear Lab

The Outdoor Equipment Lab is first and foremost an outdoor clothing comparison site. In order to achieve their goal and attract visitors, they must then spend time optimizing the website properly, choosing beautiful images, clear titles, and focusing on well-researched keywords. In a lot of cases, they stick to classic phrases like "The 11 best ski jackets for women", which works well because most people always write this type of phrase when searching the internet to buy some products.

Search Engine Optimization Tips

Search Engine Optimization On Google

These are 30 tips very important in SEO, should everybody care them in his next project 

  1. Do a keyword research
  2. Analyze the competition
  3. Produce quality content
  4. Pay attention to the length of the content
  5. Make the article readable
  6. Add pictures
  7. Compress images
  8. Add alt attribute to images
  9. Add videos to your pages
  10. Add keywords in title, headings, and URL
  11. Fill in the meta description tag
  12. Use short and understandable URLs
  13. Avoid forbidden characters in URLs
  14. Avoid duplicate content
  15. Put unrecognized external links in nofollow
  16. Add external links
  17. Remove broken links
  18. Add redirects
  19. Encourage sharing on social networks
  20. Keep an eye on getting links
  21. Optimize page loading speed
  22. Adapt the site for mobiles
  23. Optimize the article after publication
  24. Create authority and expertise
  25. Create pillar pages
  26. Keep your articles up to date
  27. Use an HTTPS domain
  28. Create a sitemap file
  29. Use Google Featured Snippets
  30. Follow Google guidelines